Our Approach
With clear ROAS and customer acquisition goals, our approach was to first grow the business in Australia. We then expanded to the USA, Canada, New Zealand and Asia.
With futuristic growth plans in mind, each main market was built as a separate account structure. Having main markets separated, helped us cater to seasonal demand (winter in USA and summer in Australia), choice of words used by each country/market and run independent sales (Memorial Day Sales in the USA, Click Frenzy and Black Friday in Australia).
We use Google Search, Bing Search, Google Shopping and remarketing to drive revenue. Google Shopping across all markets work extremely well and we further optimised shopping opportunities by engaging 3rd party ‘feed optimization’ service providers.
Reporting transparency is crucial as we work with a number of stakeholders in the business. We have developed insightful eCommerce reports that showcase performance by market, by channel and by product category. Having a rolled-up view as well as a detailed breakdown helps stakeholders make meaningful business decisions. Regular fortnightly catch up with the wider team helps flag issues early and maintain the expectations. Naturally, seeing PPC metrics improving puts a smile on our faces, but understanding the implications for business outcomes really makes our hearts sing.
Our Approach
With clear ROAS and customer acquisition goals, our approach was to first grow the business in Australia. We then expanded to the USA, Canada, New Zealand and Asia.
With futuristic growth plans in mind, each main market was built as a separate account structure. Having main zmarkets separated, helped us cater to seasonal demand (winter in USA and summer in Australia), choice of words used by each country/market and run independent sales (Memorial Day Sales in the USA, Click Frenzy and Black Friday in Australia).
Our Melbourne digital marketing agency uses Google Search, Bing Search, Google Shopping and remarketing to drive revenue. Google Shopping across all markets work extremely well and we further optimised shopping opportunities by engaging 3rd party ‘feed optimization’ service providers.
Reporting transparency is crucial as we work with a number of stakeholders in the business. We have developed insightful eCommerce reports that showcase performance by market, by channel and by product category. Having a rolled-up view as well as a detailed breakdown helps stakeholders make meaningful business decisions. Regular fortnightly catch up with the wider team helps flag issues early and maintain the expectations. Naturally, seeing PPC metrics improving puts a smile on our faces, but understanding the implications for business outcomes really makes our hearts sing.
