Using e-Commerce digital marketing to promote face masks in Australia and the USA markets.
Paid Website Traffic 55%
Return On Ad Spend
*Month on Month Growth
Anyone that is looking for an e-Commerce Google ads agency that puts the utmost love and care into their work, look no further than SearchMax. They truly went above and beyond our expectations, taking the time to understand our business and what outcomes we were looking for.
Passionate about seeing results, the team at SearchMax helped ensure we gained a strong ROI through our digital marketing campaigns. We loved working with an efficient team that not only understands the technical side of digital marketing but also provides outstanding customer service
Brett Cousins | Founder
Source Protect is a family-owned e-commerce business based and operated in Melbourne, Australia, selling quality face masks at reasonable prices. Determined to provide practical and comfortable face masks in the middle of the pandemic, the rules and regulations to promoting products related to COVID-19 online was a big challenge. Source Protect partnered up with SearchMax as their Digital Marketing agency to boost their online sales via digital marketing channels and help navigate the guidelines.
Advertising products online that are directly related to the COVID-19 pandemic involves a lot of red tape. Due to global shortages in supply, Google and social media platforms have strict restrictions when promoting face masks online. It takes a strong e-Commerce digital marketing strategy to achieve the expected goals and to get eligible to promote such products online while complying with advertising rules and regulations in Australia and the USA.
Due to the higher demand for face masks in Australia as well as in the USA, it was important to keep up with the stock levels and ensure customer satisfaction is met at all times. As states entered into snap lockdowns at different times, it was crucial to monitor the implemented e-Commerce digital marketing strategies carefully and change our approach based on the changes to government regulation over mask usage in order to achieve the expected goals.
As e-Commerce digital marketing specialists, SearchMax was able to create an integrated advertising roadmap on Google and social media platforms in a way that complied with rules and guidelines on both channels. The approach was effective yet unique in the USA and Australian markets, as the demands, restrictions, and challenges are different from country to country. Our integrated digital marketing approach consisted of Facebook, Google Search, and Google shopping platforms to drive online revenue.
While our push strategy created the much-needed brand awareness, our pull strategy secured the revenue. In Australia, we crafted state-based campaigns that allowed us to effectively market and meet the demand.
On average for every dollar spent the brand saw a return of $5. The engagement is ongoing with sustainable cost per acquisition and returns on investment.
The Source Protect team was happy with our performance as we were able to pick up the revenue and reach the expected results within a shorter period of time. Communication was always clear and active with the team. Weekly updates on performance and any changes to the account are shared promptly.