Digital Marketing Specialists
We are one of the leading digital marketing agencies in Australia that drive student enrolments via SEO, SEM, and Social media channels. We work with colleges, RTOs, vocational training providers, industry certification providers, and student recruitment agencies.
Education Providers
We Work With
Colleges
Vocational Education
Providers
RTOs
Industry Certification
Providers
Student Recruitment
Agencies
Using Google Ads to Boost
Student Enrolments
We offer end-to-end Google ads management to attract and maximise student enrolments for education providers in Australia. As a 2023 Google Premier Partner, we are up-to-date with industry knowledge and play a vital role in diversifying your traditional marketing channels.
Our Google ads certified digital marketing specialists will help you create an effective education marketing strategy to reach new students who are actively searching for education services on Google. We help you reach your prospective candidates with targeted messages to drive website traffic, attract student enrolments, and get more phone enquiries.
Capture the right candidates who are “ready-to-enrol” within a targeted location.
Whether it’s a Google search or a display banner campaign, we will create an effective education marketing strategy based on your goals and objectives.
We will help you craft a compelling ad copy compliant with ASQA guidelines.
Improve your ads over time with the help of a Google Premier Partner agency.
Social Media to Boost Brand
Awareness, Engagement,
and Lead Generation
Whether it’s Facebook or Instagram, we can help you create a clever education marketing strategy based on your goals. From simple brand awareness campaigns to multi-phase lead generation campaigns, our Facebook Blueprint certified specialists will support you to get the most out of digital marketing throughout the student journey.
While brand awareness ads help you to engage with your local community and reach new student prospects, lead generation ads help you to increase student enrolments.
Capture attention through engaging photo or video ads and A/B test different ad types to get the best results.
Reach audiences who already know your brand and audiences who are similar to your current enrolments or contacts through “Remarketing and Lookalike” audiences.
Refine and optimise your social ad campaigns with the help of Facebook Blueprint certified specialists.
Improve Your Local Ranking
On Google with SEO
Attract the right candidates to your website and rank your education services organically on top of search engine results through search engine optimisation (SEO). At SearchMax, we offer fully-managed SEO services for all types of education providers. Our advanced SEO strategies are medium to long term and deliver strong results.
From technical SEO audits to on-page SEO optimisation and 100% non-toxic link building, our SEO approach is an ongoing process with transparent reporting and dedicated campaign managers. We can also help you with a content strategy aligned with the SEO approach.
Improve Your Local Ranking
On Google with SEO
Attract the right candidates to your website and rank your education services organically on top of search engine results through search engine optimisation (SEO). At SearchMax, we offer fully-managed SEO services for all types of education providers. Our advanced SEO strategies are medium to long term and deliver strong results.
From technical SEO audits to on-page SEO optimisation and 100% non-toxic link building, our SEO approach is an ongoing process with transparent reporting and dedicated campaign managers. We can also help you with a content strategy aligned with the SEO approach.
Need Web & Digital Artwork
to Increase Student
Enrolments?
As an RTO marketing agency, we have a deep understanding of what drives conversions. Creative and compelling artwork is key when promoting your brand and services on digital channels. We have a team of talented designers that can align your brand with defined objectives. While most put emphasis on the pre-click experience we understand post-click experience is equally important in securing conversions. With this in mind, we develop conversion optimised and post-click optimised landing pages with enhanced UX. These post-click optimised landing pages generally drive X3 higher results compared to your main website. Our comprehensive design process also involves optimising and measuring the performance of web and digital artwork we undertake.
Need Web & Digital Artwork
to Increase Student
Enrolments?
As an RTO marketing agency, we have a deep understanding of what drives conversions. Creative and compelling artwork is key when promoting your brand and services on digital channels. We have a team of talented designers that can align your brand with defined objectives. While most put emphasis on the pre-click experience we understand post-click experience is equally important in securing conversions. With this in mind, we develop conversion optimised and post-click optimised landing pages with enhanced UX. These post-click optimised landing pages generally drive X3 higher results compared to your main website. Our comprehensive design process also involves optimising and measuring the performance of web and digital artwork we undertake.
Why Use a Digital Marketing Agency to
Manage Your Education Digital Marketing?
A digital marketing agency can respond to the changing needs of your college or institution and has extensive experience in the industry to achieve your goals and objectives. We at SearchMax are professionally qualified in digital marketing and we will assist you end-to-end to create a solid digital strategy, leaving you to focus on the most important things.
By partnering with a Google Premier Partner agency to manage your digital marketing, not only are you able to drive results through digital campaigns, but you can also feel assured that your campaigns are in safe hands. Through a combination of Google and social media ads, our integrated marketing approach will deliver measurable results aligned with your budget.
Given our expertise and knowledge in education marketing, we are able to stay up-to-date with the latest changes and adapt accordingly. Your digital campaigns will be closely monitored by a designated campaign manager and you will receive frequent updates and reports with actionable recommendations.
Let’s Grow Your
Student Enrolments
If you are looking to create a digital marketing strategy for your education institution, or maybe the strategy you have in place isn’t getting the results you are looking for; give us a call and we can help you achieve your goals.
FAQ’s
What type of ads works best when promoting different courses online?
An effective education digital marketing strategy needs to be in place to promote various courses on Google and social media channels. With our experience in the education industry, we have observed that offer-based ads tend to generate a higher number of leads. These offers could vary from “$0 enrolment fees” to “government funding” to any other special offers that you may offer to prospective students. Creating compelling ad copy with the use of these offers will drive more relevant traffic to your website and increase student enrolments.
What digital channels should be considered for education marketing?
Having an online presence within the main digital channels, such as Google, Facebook, and Instagram is key to increasing brand awareness and lead generation. As an education digital marketing agency, we would initially do an audit to analyse the brand’s current positioning, gaps, and opportunities. We would highly recommend creating an integrated digital marketing approach on all digital channels in order to get the best possible results and ROI. The idea behind the integrated digital marketing approach is to have multiple marketing strategies to create a more influential online presence.
How to reach past audiences and re-engage with them?
By using Google ads and social media ads, you are able to create “remarketing” audiences as a result of the snippets or codes added to your website. Your education remarketing campaigns will be able to reach audiences who have already visited your website or a particular landing page, or even those who have already engaged with your Facebook page and ads. As an experienced Google ads agency in Melbourne, we are always willing to help effectively promote your education services to the right audience.
Why post-click optimised landing pages are recommended for paid ad campaigns?
Generally, a post-click optimised landing page can generate X3 higher leads than your standard website. This is due to linking your paid ad campaigns to a targeted post-click optimised landing page, which directs potential students to what they are looking for. In order to drive more relevant paid ad traffic and increase the quality score of your ads, a strong post-click optimised landing page is essential. These custom landing pages are enhanced for user experience and optimised on all devices to get the best results. View some of our recent post-click landing page experiences here
