Digital Marketing for Florists

Watch your business bloom with our targeted marketing strategies for florists that deliver more foot traffic, online sales, and repeat customers.

Working with a Premier Google Partner
has been refreshing.
ettitude | Phoebe Yu | CEO

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Blooms to Brand Brilliance

Interflora’s Rise in the Floral Industry

Net ROI
Organic Sessions   
Top 3 Position Keyword Rankings

Interflora is one of the biggest floral delivery marketplaces, connecting consumers with local independent florists to fulfil orders. For years, Interflora has been at the heart of life’s celebrations, delivering fresh, exquisite flower bouquets crafted by expert local florists. Our work across SEO, Google Ads, Bing, Facebook and Instagram helped Interflora achieve impressive year-on-year growth while maintaining an average ROAS of 350%. Our strategy maximised evergreen performance while driving peak returns during key events like Mother’s Day and Valentine’s Day. For a closer look at the approach and outcomes of our partnership with Interflora, read our comprehensive case study.

Net ROI
Organic Sessions   
Top 3 Position Keyword Rankings

Interflora is one of the biggest floral delivery marketplaces, connecting consumers with local independent florists to fulfil orders. For years, Interflora has been at the heart of life’s celebrations, delivering fresh, exquisite flower bouquets crafted by expert local florists. Our work across SEO, Google Ads, Bing, Facebook and Instagram helped Interflora achieve impressive year-on-year growth while maintaining an average ROAS of 350%. Our strategy maximised evergreen performance while driving peak returns during key events like Mother’s Day and Valentine’s Day. For a closer look at the approach and outcomes of our partnership with Interflora, read our comprehensive case study.

Our Bespoke Digital Marketing Services for Florists

With over $450 million in revenue, the online flower retail industry is booming.  Fuelled by eCommerce growth, faster delivery, and changing consumer habits, more customers choose to buy flowers online while traditional florists risk being left behind. For florists to stay competitive and capture modern demand, embracing digital marketing is no longer optional; it’s essential.

Digital Strategy for Florists

Develop a comprehensive marketing plan tailored to your floral business, focusing on growth, brand awareness, and customer engagement throughout the year.

Web Design and Shopping Cart Integration

Develop a visually stunning website with a simple and efficient eCommerce set-up tailored for a seamless experience across all devices.

Local Search Engine Optimisation (SEO) for Florists

Boost your online presence in local search results, making it easier for nearby customers to find your shop and order flowers for delivery or pickup.

Google Shopping Ads for Online Shops

Drive immediate traffic and sales with targeted ads on Google that capture customers actively searching for floral products and services.

Social Media Marketing (SMM) for Florists

Design engaging and share-worthy social content and ads across Instagram, Facebook, and Pinterest to showcase your bouquets and seasonal specials.

Seasonal Promotions and Event Marketing

Execute well-timed marketing initiatives around high-traffic occasions like Mother’s Day, Valentine’s Day, and Christmas to maximise sales and customer engagement.

Email Marketing and Automation to Increase Repeat Orders

Build strong relationships with your audience through personalised newsletters, promotional offers, and reminders for recurring orders and special occasions.

Audience Retargeting

Reconnect with visitors who showed interest but didn’t convert, using targeted ads to encourage them to revisit your site and complete their purchase.

Content Marketing

Create engaging blog posts, gift guides, care tips, and seasonal articles that showcase your expertise, attract organic traffic, and keep customers coming back for more.

Work with Experts that Understand Peak Periods for Florists

Mother’s Day, Valentine’s Day and Christmas are the three most significant sales events for florists. Whether you sell locally, online or use a hybrid approach, you may see that nearly 30% of your annual sales are covered by these three major calendar periods. Therefore, it is essential to be ready with marketing and stock for these peak periods. We work with floral brands to carefully plan, strategise and reduce any last-minute surprises. While we recommend getting any offers that you may have out nice and early to secure online orders, we consistently see an influx of rushed online orders within a 72-hour window leading up to and after these major celebrations. Gain access to more highly exclusive strategies by partnering with our experienced digital marketing agency for florists. Our experts understand the seasonal rhythms and know exactly what it takes to succeed during high-demand periods.

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Floral Businesses and Service Providers We Work With

Local Florists

Increase your local foot traffic and online orders with targeted florist marketing strategies tailored for neighbourhood flower shops.

Call Our Marketing Experts

Online Flower Retailers

Boost your eCommerce sales and online orders with high-converting digital campaigns designed specifically for online florists.

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Event and Wedding Florists

Reach brides, event coordinators, and venues with visually engaging campaigns that showcase your floral expertise for weddings, parties, and corporate events.

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Corporate Floral Services

Market to businesses, hotels, and offices with tailored B2B campaigns that promote ongoing floral styling, reception pieces, and client gifting solutions.

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Florists Platforms or  Marketplaces

Promote faster delivery and fresher flowers with online marketplaces that network local florists to connect customers with flower shops near their delivery location.

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Why Work with an Experienced Digital Marketing Agency for Florists?

While your store may offer some of the most stunning bouquets and floral arrangements, even the most remarkable creations need the right exposure to reach the target audience. To consistently thrive in an industry as competitive as the floral market, you need an innovative marketing strategy tailored to your peak seasons, local customer behaviours, and the special occasions that drive flower purchases. Achieving this goal requires specialised expertise and a deep understanding of the unique demands and opportunities within the floral sector.

As an experienced digital marketing agency for florists that has been in the industry for over a decade, SearchMax moves beyond traditional methods. Our team of experts have mastered the art of developing innovative, targeted campaigns that increase your brand’s visibility, attract more customers, and drive sustainable sales growth. We focus on optimising your online presence through comprehensive SEO strategies, running effective Google Ads campaigns, and managing your Google Business Profile to boost local reach. With expertly crafted social media advertising and timely seasonal promotions, our approach ensures your floral business stands out and flourishes all year round.

Stand Out in Every Season with Expert Florist Marketing Strategies

The floral industry is as diverse as the occasions it celebrates. It’s shaped by both seasonality and customer intent, from last-minute gifting and everyday bouquets to birthdays, weddings, corporate orders, and other special events. At SearchMax, we recognise this complexity and develop strategic marketing plans tailored to the full scope of your business. To keep your campaigns on track, we work closely with your team to plan around key dates with a simple yet effective marketing calendar. This ensures you’re well-prepared with attractive promotions and offers for high-demand periods, such as Valentine’s Day and Mother’s Day. 

While our marketing calendar keeps your promotions on point, our main goal as a trusted digital marketing agency for florists in Australia is to help your business rank highly in local searches across every area you serve. We achieve this through strategic SEO techniques, targeted Google Ads, and creative social media campaigns that attract customers seeking floral services in your vicinity. For instance, we implement SEO-optimised suburb landing pages, helping florists with physical locations rank higher in location-based searches. This omnichannel approach expands your delivery zones and attracts high-value clients. It also boosts your presence in key locations, including Google Search results and on Google Maps, where customers often look for nearby florists and delivery services. 

With extensive experience, we also recognise that florists operate with diverse business models, each requiring specialised marketing approaches. For eCommerce florists, we boost their online storefront performance through optimised product listings, Google Shopping campaigns, and conversion-focused CRO strategies. We also streamline performance by making the checkout process as simple and quick as possible. When it comes to event florists, they benefit from our expertise in visual branding and lead generation, helping them attract planners through channels like Instagram and Pinterest. For corporate and wholesale florists, we implement strategic B2B lead generation techniques to secure bulk orders and long-term contracts. Whatever your model is, we customise our florist marketing strategies to align with your unique goals and help your business grow.

What Are the Best Marketing Channels for Expanding Your Flower Shop?

Many floral businesses struggle with marketing that feels disconnected from their customers. To become a floral brand customers truly trust, your marketing plan must bridge that gap with a focused approach grounded in customer behaviour and tailored to how people actually search for and purchase flowers.

  1. Local business directories, such as Google Business Profile, play a crucial role in achieving high visibility in local search results. Keeping your profile optimised and up to date, along with gathering authentic reviews, helps build trust with nearby customers.
  2. Social media platforms, such as Instagram, Facebook, and TikTok, offer excellent opportunities to showcase your floral arrangements, share engaging updates, and connect directly with your audience through posts, stories, and targeted advertising.
  3. Pinterest is a valuable platform for inspiring potential clients, particularly brides and event planners, by allowing you to create visually striking boards that drive relevant traffic to your website and encourage purchases.

Be the Brand that Customers Trust with an Expert Florist Digital Marketing Strategy

Many floral businesses struggle with marketing that feels disconnected from their customers. To become a floral brand customers truly trust, your marketing plan must bridge that gap with a focused approach grounded in customer behaviour and tailored to how people actually search for and purchase flowers.

Google Shopping Ads places your floral business at the top of search results when people look for flowers, helping direct relevant traffic to your site quickly.

Local SEO helps your floral business appear in search results when people nearby look for flowers or related services, increasing your chances of being found by local customers.

Social media helps your floral business establish a strong brand and maintain an authentic connection with your audience. It also encourages regular interaction and keeps your business visible to both new and returning customers. 

A well-designed eCommerce website makes it easy for customers to find and purchase your floral products, helping you boost online sales and grow your business.

Working with a Premier Google Partner has been refreshing. The company has an agile, hands-on approach always looking to align their strategies with customer thinking. This has helped scale budgets up, tap into unchartered markets and resulted in greater profit from our investment into paid advertising.


Phoebe Yu | CEO

We couldn’t be happier with choosing SearchMax as our digital marketing agency partner for our Google and Social ads for MCIE. Their expertise in the education sector has resulted in generating high-quality leads. They’ve become a fundamental part of our team and understand exactly what we want to achieve!

Amy Kauler | Brand & Marketing Manager

SearchMax is a results-driven Digital Marketing Agency – eager to take on any challenge that presents itself. I consider them business partners, and their transparent, honest approach helps us to make better business decisions in the digital marketing space.

Monica Wallace | Marketing Manager

    Working with a Premier Google Partner has been refreshing. The company has an agile, hands-on approach always looking to align their strategies with customer thinking. This has helped scale budgets up, tap into unchartered markets and resulted in greater profit from our investment into paid advertising.


    Phoebe Yu | CEO

    We couldn’t be happier with choosing SearchMax as our digital marketing agency partner for our Google and Social ads for MCIE. Their expertise in the education sector has resulted in generating high-quality leads. They’ve become a fundamental part of our team and understand exactly what we want to achieve!

    Amy Kauler | Brand & Marketing Manager

    SearchMax is a results-driven Digital Marketing Agency – eager to take on any challenge that presents itself. I consider them business partners, and their transparent, honest approach helps us to make better business decisions in the digital marketing space.

    Monica Wallace | Marketing Manager

Frequently Asked Questions on Flower Shop Marketing

The choice will depend on your goals and where your customers are in the buying journey. While search engine optimisation (SEO) is beneficial for driving long-term local visibility, social media marketing (SMM) builds brand awareness and customer engagement through visually appealing content and customer interaction. Pay-Per-Click (PPC) advertising, on the other hand, delivers quick sales during peak seasons or special promotions by targeting ready-to-buy customers with timely offers. Each plays a distinct role depending on whether you want to grow steadily, connect with your audience, or boost immediate revenue.

While not mandatory, maintaining a blog can significantly enhance your floral shop’s online presence. Regularly updated blogs improve search engine rankings by targeting relevant keywords, making it easier for potential customers to find your services. Additionally, blogs serve as a platform to share your expertise, showcase your bouquets and floral arrangements, and connect with your audience, building trust and credibility. 

A website is essential for attracting prospective customers to your floral business. It serves as your online storefront where potential clients can see your work, learn about your services and pricing, and easily get in touch or place orders. A well-designed, user-friendly website builds trust and improves your visibility, ultimately attracting more customers.

When it comes to marketing for florists, visual platforms like Instagram, Pinterest, and Facebook each play an essential role. While Instagram excels at showcasing floral arrangements, Pinterest attracts brides and planners looking for inspiration, and Facebook is particularly effective for building a local community and connecting with nearby customers.

Yes. Digital marketing can effectively increase your online flower sales. By improving your website’s visibility through search engines, running targeted social media campaigns, or using Google Shopping, you can reach a wider audience and make it easier for them to place orders.

At our digital marketing agency for florists, we measure the success of your marketing campaign by looking at several key metrics. We track increases in your website traffic and portfolio views, growth in your social media followers and engagement, the number of inquiry forms you receive, delivery orders and revenue generated, as well as improvements in your search engine rankings for important floristry keywords. These metrics will provide a clear picture of whether your campaign is performing well and highlight any areas where improvements can be made.

You can increase your average order value by offering incentives such as small, emotional, or indulgent items like chocolates, teddy bears, balloons, candles, wine (where permitted by law), and even personalised cards. You can also incorporate a “You might also like…” section that showcases complementary or related products on product pages or during checkout. 

Another strategy to increase your AOV is through upselling and cross-selling. You can offer larger bouquets or premium versions of arrangements to encourage upselling, which helps improve the average order value by guiding customers toward higher-end options. You can also use the cross-selling strategy by recommending complementary items. For instance, you can encourage purchases by suggesting add-ons like ‘Add a vase for $5’ or other related items. You may also offer free shipping on orders above a specific value, displaying it on product pages or in the cart/checkout page. 

Consider starting an email campaign if you don’t have one. Encourage customers to share important reminders for occasions such as birthdays and anniversaries, and then send timely reminders with special offers. You can also implement a ‘Flower Calendar’ loyalty program that collects these key dates and emails customers ahead of time so that they never miss an occasion. The loyalty program also needs to be exclusive, offering early access to loyalty members for seasonal collections and promotions to make them feel valued. 

Start preparing early by curating a special Mother’s Day collection with themed bouquets and gift bundles. Make sure to stock up on bestsellers, packaging, and add-ons to meet your customer demand. Additionally, optimise your website for easy ordering and mobile use and kick off your campaign with a countdown email, alongside search and social media promotions. You also need to begin your SEO efforts well in advance to ensure your content is indexed in time. Consider offering pre-orders, next-day delivery, and loyalty rewards to delight your customers. Finally, ensure your team is well-trained and your operations are streamlined to handle the peak demand with ease.

To prepare your business for Valentine’s Day, start by creating a collection with romantic bouquets and gift bundles. Ensure you’re well-stocked with classic red roses, elegant packaging, and add-ons that are popular among your customers. Set up pre-orders and time-limited delivery slots to manage your sales rush smoothly. In order to build more excitement and attract buyers, launch your email and social media campaigns early. 

You can also offer express delivery options and gift reminders, along with optimising your website for mobile users. Lastly, prepare your team for the busy season with clear workflows and customer service support. Remember, there will be plenty of last-minute orders, so be ready to clear any overstock the next day. It is also important to note that the demand doesn’t end on Valentine’s Day, as some customers may place their orders 48 hours after the occasion!

Relying too heavily on affiliates and marketplaces can reduce margins and limit brand control. Here are some steps on how you can reduce reliance on marketplaces and create a strong Direct-to-Consumer (DTC) brand: 

  • Make your site your best sales rep 
  • Invest in Local SEO by adding location-based keywords to your website, such as ‘Florist in [Your Town]’, to attract nearby customers
  • Use email Marketing (offer subscriptions or flower loyalty programs) to keep your customers engaged and encourage repeat purchases
  • Use marketplaces strategically rather than relying on them entirely
  • Include branding in every order (e.g., branded cards, thank you notes, and follow-up emails) 
  • Offer incentives to buy direct next time (e.g., ‘15% off your next order on our website’)

Make Your Mark with a Strategic Marketing Approach for Florists

Our tailored marketing strategies for florists will help your floral business attract more customers and grow sales consistently.
Work with us to boost your online presence and make your flower shop the go-to choice for every occasion.