Leading Google Ads Agency on the Gold Coast

Book Your Free Strategy Session

Responsive Logo Carousel

Google Ads Experts on the Gold Coast

Our Bespoke Google Ads Services

Google Search Ads

Google Shopping ads

YouTube ads

Display Advertising

Remarketing ads

Work with a Certified Google Premier Partner Agency

Get In Touch With Us Now

Working with a Premier Google Partner has been refreshing. The company has an agile, hands-on approach always looking to align their strategies with customer thinking. This has helped scale budgets up, tap into unchartered markets and resulted in greater profit from our investment into paid advertising.


Phoebe Yu | CEO

We couldn’t be happier with choosing SearchMax as our digital marketing agency partner for our Google and Social ads for MCIE. Their expertise in the education sector has resulted in generating high-quality leads. They’ve become a fundamental part of our team and understand exactly what we want to achieve!

Amy Kauler | Brand & Marketing Manager

SearchMax is a results-driven Digital Marketing Agency – eager to take on any challenge that presents itself. I consider them business partners, and their transparent, honest approach helps us to make better business decisions in the digital marketing space.

Monica Wallace | Marketing Manager

FAQs

Google Ads optimisation is the process of optimising your Google Ads campaigns to improve performance and maximise your advertising budget. At SearchMax, this involves reviewing and adjusting keywords, refining ad copy, and testing various creatives to boost engagement. We also optimise audience targeting, apply the most effective bidding strategies, add the right ad extensions, and use other tactics to boost visibility.

Yes, Google Ads can be highly effective for many businesses when campaigns are thoughtfully planned and customised to suit your audience and specific business goals. Key factors include having a substantial average order value, focusing on customer lifetime value (LTV) through repeat sales, maintaining healthy profit margins, and ensuring your website and landing pages convert well. Precise keyword targeting, competitor analysis, and ongoing tracking of metrics like conversion rates and return on ad spend are also essential to maximising results.

While there isn’t a fixed monthly fee for Google Ads, charges are based on your ad spend and payment thresholds. You may be billed multiple times during the month whenever your costs reach specific amounts. If your spending doesn’t hit these thresholds, you’ll be automatically charged on a set date, usually at the start of the following month. This means your billing is flexible and directly linked to how much you use the service, rather than a flat monthly fee.

Your Google Ads can appear in a variety of places across Google’s platforms and its extensive partner network, depending on the type of ad you run and your targeting settings. Ads may appear on Google Search results pages, Google Maps, YouTube, Gmail, and within the Google Display Network (GDN), which covers a diverse range of websites, mobile apps, and Google partner sites.

They can also appear in Google Discover, a personalised feed within the Google app. Your ads may be shown across different devices, such as mobile phones, tablets, and desktops, and can be targeted by location, language, interests, and demographics. If you’re running remarketing campaigns, your ads can also reappear to users who have previously visited your website or app.

Yes, you can target local customers with Google Ads. The platform offers flexible location targeting options, enabling you to display your ads in specific cities, regions, or within a designated radius around your business. You can also appear in local search results on Google Maps and use location extensions to display your business address, phone number, and directions, making it easier for nearby customers to find and connect with you.

You can start seeing traffic from Google Ads almost immediately after your campaign goes live, sometimes within hours. However, meaningful results, such as leads or sales, typically take a bit longer, often within the first few weeks. For most businesses, it takes around two to three months of consistent optimisation to see stable performance and a clearer return on investment.

Google Search Ads appear on Google’s search results pages when users actively search for keywords related to your business, making them ideal for capturing high-intent customers and driving conversions. Google Display Ads, on the other hand, appear across websites, apps, YouTube, and Gmail within the Google Display Network. They target users based on interests, demographics, or past behaviour, making them well-suited for building brand awareness or re-engaging previous visitors. Simply put, Search Ads capture existing demand, while Display Ads help create it.

To choose the right Google Ads agency on the Gold Coast, focus on local expertise, a proven track record, and the ability to customise campaigns to specific business needs. Look for a team with years of experience, transparent communication, and a full range of services from strategy to optimisation. 


For expert support, consider SearchMax, a dedicated, full-service Google Ads management agency on the Gold Coast with over 10 years of experience, reputed for its commitment to delivering strong results for a diverse client base.

Let’s Talk About Growing Your Business

SearchMax is an independent digital agency providing third-party Google Ads services and is not affiliated with or endorsed by Google.