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Working with a Premier Google Partner has been refreshing. The company has an agile, hands-on approach always looking to align their strategies with customer thinking. This has helped scale budgets up, tap into unchartered markets and resulted in greater profit from our investment into paid advertising.


Phoebe Yu | CEO

We couldn’t be happier with choosing SearchMax as our digital marketing agency partner for our Google and Social ads for MCIE. Their expertise in the education sector has resulted in generating high-quality leads. They’ve become a fundamental part of our team and understand exactly what we want to achieve!

Amy Kauler | Brand & Marketing Manager

SearchMax is a results-driven Digital Marketing Agency – eager to take on any challenge that presents itself. I consider them business partners, and their transparent, honest approach helps us to make better business decisions in the digital marketing space.

Monica Wallace | Marketing Manager

FAQs

Google Ads operates through a real-time auction where advertisers bid on keywords that people search for on Google. When a user enters a query, Google evaluates all eligible ads using ad Rank. This formula combines the bid amount, ad quality (including relevance, expected click-through rate, and landing page experience), and other factors such as location, device, and time of day. 

The ads with the highest ad Rank appear in the most prominent positions on the search results page. Campaigns can be finely tuned with targeting options, including demographics, location, and device type. Over time, Google’s machine learning helps optimise ad delivery, improving relevance for users and maximising performance for advertisers.

Absolutely. When approached with the right strategy, Google Ads can be a worthwhile investment. They offer instant visibility to people actively searching for what your business provides, allowing you to reach a highly targeted audience at the exact moment of intent. With a pay-per-click model, you’re only charged when someone engages with your ad, making it a flexible and performance-driven option. While the cost can rise in competitive spaces, businesses that manage their campaigns effectively often find that the returns justify the investment.

While it is possible to run Google Ads successfully on a small budget, the real impact comes from how well you manage and optimise your campaigns. Using precise targeting, such as focusing on specific locations, devices, or times of day, helps ensure your ads reach the right audience without wasting spend.

Regularly reviewing performance and making adjustments to bids, ad copy, and targeting keeps your campaigns efficient and effective. With consistent attention and strategic optimisation, even modest budgets can deliver meaningful results and help businesses grow without a significant upfront investment. For more information on our Google Ads packages designed for Newcastle businesses, you can reach out to our expert Google Ads Newcastle team at SearchMax.

Since Google Ads and search engine optimisation (SEO) each offer distinct advantages, it’s generally recommended to use both for a well-rounded digital marketing strategy. Google Ads delivers immediate, targeted visibility by placing your business at the top of search results, making it ideal for generating quick leads and sales. Meanwhile, SEO builds long-term organic growth by improving your website’s ranking and credibility, attracting steady, high-quality traffic over time.

By combining Google Ads and SEO, you achieve both rapid results and long-term success. This approach enables you to reach customers instantly through paid ads while steadily growing your online presence organically, maximising your reach and return on investment in both the short and long term.

Yes, businesses using Google Ads are primarily charged on a cost-per-click (CPC) basis, which means they pay each time someone clicks on their ad. This model ensures advertisers only pay when users show interest by visiting their site. The actual cost per click varies depending on factors like keyword competition, ad quality, and industry. While CPC is the most common pricing method, Google Ads also offers other options, such as cost-per-thousand impressions (CPM), where advertisers pay for every 1,000 times their ad is shown, focusing on brand visibility rather than clicks. CPM is typically used for campaigns aimed at increasing awareness rather than immediate action.

Yes, Google Ads allows you to target specific locations and demographics to reach the most relevant audience. With location targeting, you can focus your ads on countries, regions, cities, or even a custom radius around a specific point. This is ideal for businesses wanting to connect with local customers. For example, a real estate agency could target ads to users within a particular city or suburb where properties are listed.

Additionally, demographic targeting enables you to refine your audience based on factors such as age, gender, parental status, and household income. This ensures your ads are shown to people most likely to be interested in your products or services. For instance, a luxury car dealership might target households with higher incomes. These targeting options help you make the most of your ad spend and improve campaign performance.

Google Ads has the potential to deliver strong returns, but the results can vary greatly depending on your industry, ad strategy, and how well your campaigns are managed. On average, many businesses see a solid return, but with effective targeting, compelling ad copy, well-designed landing pages, and accurate conversion tracking, it’s possible to achieve significantly higher results.

Two key metrics to track are Return on Investment (ROI), which measures overall profitability, and Return on Ad Spend (ROAS), which focuses on revenue generated from your ad spend. A 2:1 ratio is often considered an average return, indicating that two dollars are earned for every dollar invested. This equates to a 200% ROAS or 100% ROI, indicating you’re doubling your advertising investment before other business costs are considered. 

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SearchMax is an independent digital agency providing third-party Google Ads services and is not affiliated with or endorsed by Google.