Healthcare Digital Marketing
Attract More Patients Using a Targeted Approach to Healthcare Digital Marketing
SearchMax has been looking after our marketing strategies for the last 12 months and have helped us increase our new patient bookings. They are prompt, friendly and keep us updated.
Binay Kumar – Practice Owner, Lilydale Doctors
Spend More Time With Patients, Not Marketing
SearchMax is a digital marketing agency that specialises in healthcare marketing in Australia. We work with a number of healthcare providers such as general practitioners, dentists, chiropractors, physiotherapists, cosmetic physicians, primary and allied healthcare. We help them to increase new patient bookings in the local area and stand out with powerful and effective digital marketing campaigns. Create a multi-channel healthcare digital marketing approach including SEO, SEM, and Social to increase new patient bookings and drive repeat bookings.
Brands We’ve Helped Scale & Grow
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Our Bespoke Healthcare Digital Marketing Services
We provide customised healthcare marketing services designed to grow your practice. With years of industry experience, we help you reach the right patients, increase bookings, and strengthen your presence in the community.
Digital Strategy
Develop a strong digital marketing strategy that positions your practice for long-term success.
Web Design
Build an interactive website that reflects your brand’s voice, delivers a seamless user experience, and supports online bookings and clinic visits.
Local SEO
Increase your visibility in local search results to ensure patients in your area find and choose your practice over your competitors.
Google Ads
Target high-intent patients with strategic search ads that generate traffic, enquiries, and booked appointments.
Retargeting
Reconnect with visitors who visited your site but didn’t book by showcasing relevant ads that bring them back to your site to convert.
Post-Click Optimisation
Improve landing page performance to turn visits into confirmed appointments with fewer drop-offs.
Content Marketing
Develop informative and relevant content that boosts your visibility, educates potential patients, and positions your practice as a trusted authority.
Social Media Advertising
Use targeted social campaigns to increase visibility, promote key services, and connect with your local community.
Email Marketing
Connect with your patients through personalised emails that encourage bookings and strengthen long-term relationships.
Primary & Allied Healthcare Providers We Work With
Get in touch with us today
For a more comprehensive look at how we can power your growth online!
Did you know that when looking to solve health queries 89% of people turn immediately to an online search engine? As a Google Premier Partner agency, we help you to create a targeted healthcare to capture the “I’m-ready-to-book” moments.
With an effective local area marketing strategy, you will be able to show your Google ads within a defined radius around your practice. Your healthcare practice will be able to attract more attention from the local area as well as from surrounding suburbs, resulting in higher new patient bookings. It is a great way to discover untapped opportunities for your practice.
Put your practice front and centre by improving the search engine rankings and increasing website organic traffic from potential patients. Our team of SEO professionals will help to create a medium to long-term healthcare SEO strategy to increase the visibility of your practice in the local area. Our SEO services include
Our team of social media advertising specialists can help you to create a powerful social media strategy that will increase your brand awareness. Whether you are a GP, dentist, or physiotherapist, we can help you to create effective digital marketing campaigns on Facebook or Instagram. From introducing new doctors to promoting new healthcare services, social media is a great platform to target your future patients. Keep your local audience informed about your healthcare services with personalized ad messaging based on age groups and different types of ad types. We will ensure your ads are shown to the most relevant audience with frequent optimizations and A/B testing.
Our accumulated knowledge of working in the healthcare digital marketing industry gives us an advantage in delivering successful digital marketing campaigns for our clients. We believe that having the right and attractive creatives will be one of the primary factors for the success of the campaign. Our team of talented designers can help to create eye- catching digital artwork and post-click optimized landing pages to increase new patient bookings. At SearchMax, we can also help you create new service pages on your website and all other digital artwork you require for your clinic.
Why Use an Agency to Manage Your Healthcare Digital Marketing?
We understand the challenges of digital marketing within the healthcare industry. From aggressive aggregators to regulatory red tapes, we’re able to navigate the industry ins and outs to drive exceptional outcomes. Whether it’s ramping up your website SEO creating Google My Business locations for each clinic, or using highly effective Google ad campaigns, as a multidisciplinary digital marketing agency we can do it all. But our strength is in simplifying the digital world to focus on what will deliver outcomes.
Are You Using A Third-Party Booking Platform Like Nookal, Cliniko Or HealthEngine?
We Can Link Your Advertising Dollars With New Patient Bookings.
It’s important to know how much ad spend actually resulted in appointments. Our specialty is working with these platforms to understand which clicks lead to bookings. We are also able to relate our data back to phone calls placed from online ads. Closing the loop on how you’re attracting patients, and how to optimise that performance is within reach. We will ensure to create campaign transparency by linking Health Engine, Nookal, Cliniko or AutoMed with our digital marketing campaigns.
AHPRA Guidelines
At SearchMax, we will ensure your healthcare practice is visible to patients who are actively searching online while being fully compliant with AHPRA guidelines. Our team of healthcare digital marketing specialists will follow the AHPRA guidelines at all times when creating ad copy, creatives and landing pages. We will also do a full audit of your website to ensure that all website content is in line with the AHPRA guidelines and any misleading information is avoided.
I would highly recommend SearchMax for anyone looking for a reliable healthcare digital marketing agency in Melbourne. They have helped our business grow and acquire new customers. The team is really easy to deal with and very quick response time too!
Trisha Vessey – General Manager | Zenitas Health – Brand, Marketing & Customer
SearchMax truly care for their customers. They managed the Google Ad Campaigns for over 60 Physiotherapy practices, and helped to reduce the CPC significantly whilst driving more revenue and new patient growth.
Matthew.Beaumont – Marketing Manager
SearchMax recently carried out a Google ads audit that helped us uncover a number of issues with our current Google ads campaign performance. They looked at where we were bleeding money, and showed us new opportunities to grow our practice.
Lavrin and Lawrence Orthodontics – Marketing Manager