Instagram Ads Agency

As Melbourne’s leading Instagram ads agency, we craft data-driven campaigns that drive revenue growth and foster lasting brand loyalty.

Working with a Premier Google Partner
has been refreshing.
ettitude | Phoebe Yu | CEO

Book Your Free Strategy Session

Responsive Logo Carousel
Client 1
Client 2
Client 3
Client 4
Client 5
Client 6
Client 7
Client 8
Client 9
Client 10
Client 11
Client 1
Client 2
Client 3
Client 4
Client 5
Client 6
Client 7
Client 8
Client 9
Client 10
Client 11

Why Work With a Meta Business Partner?

Working with a Meta Business Partner opens the door to new opportunities and sets your business on a path to scalable growth through innovative, data-driven strategies. Meta Business Partners are companies that Meta has vetted for their expertise and services in helping businesses flourish. As a Meta Business Partner, we gain exclusive access to advanced training, analytics reports, and platform support, which we use to drive our clients’ success. These include training, support, analytics reports, and opportunities for client matching. When you collaborate with SearchMax, our expert team becomes an integral part of your business journey. Working closely with you to understand your vision, we develop solutions and strategies that align with your objectives and help bring your vision to life.

Master Your Social Presence with Meta Business Suite

Managing a growing brand on social media takes more than just posting regularly. Meta Business Suite allows us to manage your entire online presence, streamlining your campaigns for maximum visibility.

  • Content Management

    As a trusted social media marketing agency in Melbourne, we plan, create, and schedule your posts and stories across the Meta suite, building a consistent brand presence that supports your ad campaigns with active engagement.

  • Inbox Management

    With the help of a centralised system for messages and comments, our team can manage client communication across Facebook, Instagram, and Messenger, allowing faster and more organised responses.

  • Instagram Ads Management

    Using advanced tools, we create, optimise, and track Facebook and Instagram ad campaigns that deliver engaging and effective results, maximising your return on investment.

  • Instagram Insights and Analytics

    Our expert team provides valuable insights into content and ad performance, tracking key trends to help you make informed marketing decisions and boost effectiveness.

  • Meta Business Tools

    We simplify administrative tasks by managing page roles, ad accounts, and connected apps, ensuring an efficient and smooth campaign execution for your business.

Our Bespoke Instagram Marketing Services

Instagram is one of the most popular social media platforms, boasting a massive global audience. With its international reach and visual-first design, it’s the ideal space for brands looking to connect and grow. Backed by over 10 years of experience, our expert team is well-versed in Instagram’s tools, trends, and tactics and knows how to overcome the pitfalls modern businesses encounter. This expertise is the driving force behind every campaign we implement at SearchMax. Whether it’s building awareness or driving conversions, our leading Instagram marketing agency delivers a range of tailored services to help you make the most out of this platform.

Instagram Ads Strategy Development

Develop a personalised advertising strategy by setting clear objectives, aligning campaign structures with funnel stages, and establishing clear KPIs to maximise return on ad spend.

TALK TO OUR EXPERTS

Advanced Audience Targeting and Segmentation

Segment audiences using Instagram’s demographic, interest, and behavioural data, and build Custom and Lookalike Audiences to reach both existing and new customers.

TALK TO OUR EXPERTS

Creative Ad Design and Copywriting

Create engaging visuals and videos paired with conversion-focused copy, including headlines, calls-to-action, and captions that are optimised for all ad formats.

TALK TO OUR EXPERTS

Campaign Management and Optimisation

Manage campaigns with continuous performance monitoring, A/B testing of creatives, and real-time optimisation to improve engagement and maximise ROI.

TALK TO OUR EXPERTS

Conversion Tracking and Analytics Reporting

Benefit from transparent monthly reports with clear insights, highlighting performance trends, optimisation opportunities, and conversion tracking to measure key actions.

TALK TO OUR EXPERTS

Retargeting Campaigns

Implement retargeting strategies to re-engage visitors who didn’t convert, using product views, cart abandonment triggers, and follow-up ads that guide them towards making a purchase.

TALK TO OUR EXPERTS

  • Helping an Australian eCommerce brand grow from humble beginnings to a million-dollar international success.

    TRANSACTIONS
    REVENUE
    VIEW FULL CASE STUDY

  • Helping an award-winning RTO in Melbourne to attract and maximise student enrolments and streamline their student acquisition journey.

    LEADS
    CONVERSION RATE
    VIEW FULL CASE STUDY

  • Helping an Australian eCommerce women’s compression garments brand increase revenue in the domestic market, achieve higher brand awareness, and expand to newer markets.

    REVENUE
    SHOPPING REVENUE
    VIEW FULL CASE STUDY

  • Refining the online shopping presence for one of Australia’s most loved bedding & homeware brands.

    TRANSACTIONS
    RETURN ON AD SPEND
    VIEW FULL CASE STUDY

Case Studies

  • Helping an Australian eCommerce brand grow from humble beginnings to a million-dollar international success.

    TRANSACTIONS
    REVENUE
    VIEW FULL CASE STUDY

  • Helping an award-winning RTO in Melbourne to attract and maximise student enrolments and streamline their student acquisition journey.

    LEADS
    CONVERSION RATE
    VIEW FULL CASE STUDY

  • Helping an Australian eCommerce women’s compression garments brand increase revenue in the domestic market, achieve higher brand awareness, and expand to newer markets.

    REVENUE
    SHOPPING REVENUE
    VIEW FULL CASE STUDY

Get in touch with us today

Work with an Instagram ads agency that customises what works for your brand!

1300 986 744

Why Instagram Marketing Is a Smart Investment for Businesses

With over 2 billion people using Instagram, as highlighted in Statista’s 2025 report¹, and extensive integration into the Meta Ads ecosystem, this platform provides businesses with a high-engagement setting. This enables brands to engage their ideal audience through content that blends effortlessly into the user’s journey. As part of Meta’s advertising network, ads on Instagram are managed through Facebook Ads Manager, allowing businesses to set campaign objectives. But what gives Instagram its unique edge is its visually rich and immersive experience, making it ideal for brands that rely on aesthetic appeal to engage their audience. 

For businesses in competitive markets, such as fashion, beauty, home décor, fitness, or food, Instagram’s integrated ad experience provides a unique advantage. Users get to interact with content naturally, often without distinguishing between organic and sponsored posts. This comes with several benefits, including increased engagement and reduced ad fatigue. Additionally, by using features such as shoppable posts and collection ads, brands can effectively guide users from discovering a product to making a purchase. Working with an experienced Instagram marketing agency can help businesses maximise these opportunities and boost their return on ad spend (ROAS).

Whether you’re using shoppable posts for eCommerce conversions, reels to tap into trending content, or stories for limited-time offers, every ad format supports a distinct business goal. With advanced targeting options, businesses can reach customers based on behaviours, interests, demographics, and exact locations. A/B tests can also be run to measure performance across devices and placements. This makes Instagram one of the most flexible ad platforms available and is well-suited for localised campaigns across Australia, from individual suburbs to major cities like Melbourne.

Get Maximum Impact With Our Instagram Marketing Solutions

Instagram offers exceptional opportunities for boosting engagement and conversions through features like reels, stories, and in-app shopping, all without users ever leaving the app. As a leading Instagram ads agency in Melbourne, our team at SearchMax capitalises on these opportunities by developing strategic, performance-driven campaigns tailored to your unique goals. We focus on developing persuasive ad copy with engaging visuals that capture the attention of your target audience. Combined with precise audience targeting and data analysis, this approach maximises your campaign’s reach and conversion potential.

Bringing extensive experience with strategic insight, our expert in-house team develops innovative advertising solutions that capture the spotlight. We employ several key optimisation techniques, including A/B testing, pixel tracking, and daily budget optimisations, to improve audience targeting and boost campaign performance. By integrating Instagram with Facebook and Messenger ads, our Instagram marketing agency in Melbourne builds cohesive, multi-channel strategies that maximise your ad spend and engagement. As a Meta Business Partner, we also benefit from exclusive insights, training, and support to keep your campaigns ahead of the curve.

Working with a Premier Google Partner has been refreshing. The company has an agile, hands-on approach always looking to align their strategies with customer thinking. This has helped scale budgets up, tap into unchartered markets and resulted in greater profit from our investment into paid advertising.


Phoebe Yu | CEO

We couldn’t be happier with choosing SearchMax as our digital marketing agency partner for our Google and Social ads for MCIE. Their expertise in the education sector has resulted in generating high-quality leads. They’ve become a fundamental part of our team and understand exactly what we want to achieve!

Amy Kauler | Brand & Marketing Manager

SearchMax is a results-driven Digital Marketing Agency – eager to take on any challenge that presents itself. I consider them business partners, and their transparent, honest approach helps us to make better business decisions in the digital marketing space.

Monica Wallace | Marketing Manager

  • Working with a Premier Google Partner has been refreshing. The company has an agile, hands-on approach always looking to align their strategies with customer thinking. This has helped scale budgets up, tap into unchartered markets and resulted in greater profit from our investment into paid advertising.


    Phoebe Yu | CEO

  • We couldn’t be happier with choosing SearchMax as our digital marketing agency partner for our Google and Social ads for MCIE. Their expertise in the education sector has resulted in generating high-quality leads. They’ve become a fundamental part of our team and understand exactly what we want to achieve!

    Amy Kauler | Brand & Marketing Manager

  • SearchMax is a results-driven Digital Marketing Agency – eager to take on any challenge that presents itself. I consider them business partners, and their transparent, honest approach helps us to make better business decisions in the digital marketing space.

    Monica Wallace | Marketing Manager

Frequently Asked Questions on Instagram Marketing Services

There are several Instagram ad targeting options you can use to reach exactly who you want, when you want. The approach lets businesses tailor their ads based on factors like demographics, interests, location, and user behaviour. Additionally, businesses can create Custom Audiences to target people who have already interacted with their brand, or use Lookalike Audiences to reach new users who share similar traits with existing customers.

In Australia, some niches consistently stand out for their strong earning potential due to high audience engagement and brand demand. These range from beauty and skincare to health and wellness, as well as fitness and fashion. These are niches that attract loyal followers who are often ready to invest in related products or services. Lifestyle content, especially around travel, food, and luxury experiences, also performs well thanks to its visual appeal and partnership opportunities. Additionally, personal finance and fintech are fast-growing niches, with brands eager to collaborate with creators who provide valuable and trustworthy content in this space.

Yes. The flexibility of Instagram ads allows you to set your own budget and adjust it as needed, making it accessible for businesses of all sizes. The key is to focus on a clear goal, use precise targeting, and create engaging ads that grab attention. It is important to note that while small budgets won’t deliver huge results immediately, they allow you to test what works and optimise over time. For more detailed information, contact our Instagram ads agency to speak with our experts, who will guide you through the entire process.

You can run various types of Instagram ads, including photo ads, video ads, carousel ads, collection ads, stories ads, reels ads, and explore ads. These formats allow businesses to showcase their products, tell stories, and engage audiences in different ways. However, the Instagram marketing agency you work with must comply with local regulations, especially around financial services and health-related promotions, which require transparency and restrict certain claims. At SearchMax, we work in accordance with Australian advertising regulations as part of our standard practice.

To determine if your Instagram ads are effective, it’s important to assess your ad campaign performance against your specific objectives, such as increasing brand awareness, driving engagement, generating website traffic, or boosting sales. This can be evaluated by tracking key metrics such as reach, clicks, and conversions through Instagram Insights (including trends) or Meta Ads Manager. Additionally, it is essential to ensure that your ad spend delivers a positive return on investment. Testing different ad variations and optimising based on results can further improve the effectiveness of your campaign.

No, you don’t necessarily need a large following to run Instagram ads effectively. Since Instagram ads allow you to target specific audiences based on interests, location, and behaviour, your ads can reach people beyond just your followers. This means even accounts with a small following can connect with the right audience. The key to success is setting up precise targeting, creating engaging content, and managing your budget well. This is something an experienced Instagram advertising agency like SearchMax can help you with.

Instagram ads are paid promotions that appear across various parts of the platform with calls-to-action and links to drive specific goals such as sales or website visits. They offer detailed analytics to track performance. Organic posts, on the other hand, are unpaid content shared mainly with followers and users who discover the page naturally, focusing on building engagement and community without direct sales pushes. These posts rely on Instagram’s algorithm for visibility and provide engagement metrics like likes and comments. Simply put, paid ads are targeted and goal-driven, while organic posts nurture existing audiences and grow brand presence.

Instagram advertising helps build customer loyalty by creating personalised and engaging experiences that make customers feel appreciated and connected to the brand. Through targeted ads, brands can share relevant content, exclusive offers, and real customer stories, building trust and a strong bond. Interactive features and direct communication on Instagram also help create a sense of community, encouraging repeat engagement and long-term loyalty.

Instagram advertising allows businesses to build repeat engagement with tailored offers, helping customers see consistent value through promotions and develop long-term brand loyalty. It’s also highly effective for small businesses because it lets them visually showcase their products and brand personality while reaching a targeted audience. The platform encourages direct engagement and community building, helping businesses build trust and loyalty. Features like shopping tags make it easier to drive sales and grow visibility quickly, even on a limited budget. Additionally, small businesses can partner with influencers to gain authentic exposure and reach new customers.

Unlike other social media platforms, Instagram is built for visual content like photos and videos, making it ideal for showcasing products and services. It has significantly higher brand engagement, with users more likely to follow and interact with brands. The platform’s interactive mobile-centric design and focus on visual storytelling also keep users browsing and engaged. This makes it essential for businesses to create eye-catching posts to direct prospective customers to their website or latest offer.

Take Your Brand Further with Expert Instagram Marketing Services

Make every impression count with our results-focused Instagram ads that blend creativity with performance.

Partner with our leading Instagram advertising agency in Melbourne to help you turn your marketing budget into results you can see and scale.