Pinterest Advertising Agency

Our leading Pinterest advertising agency in Melbourne creates high-converting ads that blend seamlessly into feeds, connecting your business with high-intent shoppers.

Working with a Premier Google Partner
has been refreshing.
ettitude | Phoebe Yu | CEO

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Our Bespoke Pinterest Marketing Services

With over 518 million monthly users worldwide in 2025, Pinterest remains one of the most invaluable platforms for those seeking ideas, products, and inspiration¹. While it may be smaller in scale compared to social media giants like Facebook and Instagram, Pinterest offers unique advantages for brands looking to boost visibility and engagement. This is especially true for businesses with visually driven products or lifestyle-focused offerings, where Pinterest’s highly visual and discovery-oriented nature helps connect you with the right audience. To help you make the most out of this advantage, our expert Pinterest marketing agency in Melbourne provides a range of services that are tailored to align with your brand’s unique needs and objectives.

Pinterest Strategy Development

Build a focused Pinterest plan backed by audience insights and platform trends that are designed to support steady growth and brand discovery over time.

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Pinterest Account Management

Keep your profile active with an expert team handling regular pinning, board updates and continuous optimisation.

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Shopping Catalogue Management

Showcase your products with an interactive shopping catalogue by connecting your online product catalogue to Pinterest, making it easy to reach the right audience.

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Targeted Advertising

Run strategic ad campaigns that reach users based on interests, searches and behaviour from early discovery through to purchase.

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Trend Research and Creative Testing

Monitor seasonal variations, design trends, and keyword changes to create content that’s relevant, and test different visuals and formats to boost engagement.

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Performance Analytics and Reporting

Make informed decisions with transparent reporting on reach, engagement, traffic and conversions backed by strategic insights.

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  • Helping an Australian eCommerce brand grow from humble beginnings to a million-dollar international success.

    TRANSACTIONS
    REVENUE
    VIEW FULL CASE STUDY

  • Helping an award-winning RTO in Melbourne to attract and maximise student enrolments and streamline their student acquisition journey.

    LEADS
    CONVERSION RATE
    VIEW FULL CASE STUDY

  • Helping an Australian eCommerce women’s compression garments brand increase revenue in the domestic market, achieve higher brand awareness, and expand to newer markets.

    REVENUE
    SHOPPING REVENUE
    VIEW FULL CASE STUDY

  • Refining the online shopping presence for one of Australia’s most loved bedding & homeware brands.

    TRANSACTIONS
    RETURN ON AD SPEND
    VIEW FULL CASE STUDY

Case Studies

  • Helping an Australian eCommerce brand grow from humble beginnings to a million-dollar international success.

    TRANSACTIONS
    REVENUE
    VIEW FULL CASE STUDY

  • Helping an award-winning RTO in Melbourne to attract and maximise student enrolments and streamline their student acquisition journey.

    LEADS
    CONVERSION RATE
    VIEW FULL CASE STUDY

  • Helping an Australian eCommerce women’s compression garments brand increase revenue in the domestic market, achieve higher brand awareness, and expand to newer markets.

    REVENUE
    SHOPPING REVENUE
    VIEW FULL CASE STUDY

Get in touch with us today

Boost your brand with innovative Pinterest ads in Melbourne that deliver!

1300 986 744

Why Pinterest Is the Ultimate Platform for Intent-Driven Shoppers

According to Pinterest Business, 96% of top searches are unbranded, showing that pinners are open to discovering new ideas¹. This makes Pinterest a high-intent visual discovery platform where users arrive with purpose, actively searching for ideas and solutions rather than scrolling aimlessly. As a result, it offers an ideal environment for businesses to connect with audiences who are in a planning or decision-making mindset. Ads are naturally integrated into the feed through formats like promoted pins, video pins, and shopping ads, allowing for high engagement without disrupting the user experience, while driving actions such as clicks, sign-ups, or purchases.

This intent-led behaviour is particularly beneficial for eCommerce and product-based brands. Pinterest allows users to explore how items fit into their lifestyle, whether it’s a piece of furniture, a new recipe, or a skincare product. With users regularly discovering new products through visual search, brands can convert inspiration into purchases through rich media and direct shopping experiences. Pinterest’s product tagging, shopping catalogues, and integration with platforms like Shopify make it a seamless fit for online retailers looking to shorten the customer journey and boost conversions.

To maximise results on Pinterest, businesses should align their strategy with how users interact on the platform. This involves strategic audience targeting based on demographics, interests, and keywords, supported by well-designed creative assets. Tools like Pinterest Ads Manager enable detailed campaign tracking, helping marketers optimise for return on investment (ROI), click-through rate (CTR), cost per click (CPC), and overall conversions. Businesses can also tap into seasonal trends, conduct A/B testing, and connect their campaigns with broader paid media strategies, including social media advertising across platforms such as Meta and TikTok, to amplify reach and performance.

Take Your Pinterest Marketing in Melbourne to the Next Level with the Pros

As an established Pinterest ads agency in Melbourne, SearchMax focuses on building campaigns that reflect how your target audience discovers and engages with content. With over a decade of digital marketing expertise, our team has a deep understanding of Pinterest’s unique user behaviour and engages audiences at every step, from initial inspiration to final purchase. We also take into account factors such as audience behaviour, content consumption habits, and your unique business goals to maximise the impact of each campaign.

Our approach integrates both paid and organic efforts, combining product feed setup, event tracking, and regular A/B testing of creative assets to keep your content relevant. In addition, advanced targeting strategies, including keyword and interest signals, audience segmentation, and content sequencing, are implemented to reach both new prospects and warm leads. Using these techniques and continuous optimisation, we ensure every campaign we handle is designed to drive engagement and visibility, contributing to your long-term growth objectives.

Working with a Premier Google Partner has been refreshing. The company has an agile, hands-on approach always looking to align their strategies with customer thinking. This has helped scale budgets up, tap into unchartered markets and resulted in greater profit from our investment into paid advertising.


Phoebe Yu | CEO

We couldn’t be happier with choosing SearchMax as our digital marketing agency partner for our Google and Social ads for MCIE. Their expertise in the education sector has resulted in generating high-quality leads. They’ve become a fundamental part of our team and understand exactly what we want to achieve!

Amy Kauler | Brand & Marketing Manager

SearchMax is a results-driven Digital Marketing Agency – eager to take on any challenge that presents itself. I consider them business partners, and their transparent, honest approach helps us to make better business decisions in the digital marketing space.

Monica Wallace | Marketing Manager

  • Working with a Premier Google Partner has been refreshing. The company has an agile, hands-on approach always looking to align their strategies with customer thinking. This has helped scale budgets up, tap into unchartered markets and resulted in greater profit from our investment into paid advertising.


    Phoebe Yu | CEO

  • We couldn’t be happier with choosing SearchMax as our digital marketing agency partner for our Google and Social ads for MCIE. Their expertise in the education sector has resulted in generating high-quality leads. They’ve become a fundamental part of our team and understand exactly what we want to achieve!

    Amy Kauler | Brand & Marketing Manager

  • SearchMax is a results-driven Digital Marketing Agency – eager to take on any challenge that presents itself. I consider them business partners, and their transparent, honest approach helps us to make better business decisions in the digital marketing space.

    Monica Wallace | Marketing Manager

Frequently Asked Questions on Pinterest Marketing Services

Your Pinterest ads can show up in various locations on the platform where users naturally browse, such as the home feed, search results, related pins, and the Shop tab. They can also appear in visual search (Lens) and curated sections like the Today tab. These ads look like regular pins but are labelled as promoted, and their placement depends on your campaign settings and audience targeting.

To get results on Pinterest, focus on creating engaging content that’s optimised for search. Use high-resolution vertical images with keyword-rich titles and descriptions. Pin consistently, repurpose content into multiple formats, and organise your boards around user intent. Lean into Idea pins and seasonal trends to stay relevant, and analyse your data regularly to optimise your approach.

Pinterest advertising is an effective way for businesses to reach a highly engaged, intent-driven audience actively seeking new ideas and products. Its visual format helps showcase your offerings creatively, driving strong engagement and website traffic. With precise targeting based on demographics, interests, location, and device, your ads reach the people most likely to be interested in what you sell.

If you’re looking to advertise on Pinterest, you can set your budget either daily or for the entire campaign. You need to bid for your ad space, either by choosing your max bid or letting the platform’s algorithm handle it for you. You can also decide how long your ads run, whether that’s for a quick sale or a longer brand awareness push. When it comes to clicks, you can expect to pay between $0.10 and $1.50 each. For impressions, the cost usually sits between $2 and $5 per thousand views. That said, the amount you spend will vary depending on your advertising goals and objectives.

The most effective Pinterest content is visually striking and closely aligned with users’ intent to discover and plan. High-quality vertical images or videos that inspire, whether through lifestyle ideas, tutorials or seasonal trends, capture attention and drive engagement. Educational content like step-by-step guides adds real value, encouraging users to save and share. Our Pinterest marketing agency experts also recommend incorporating authentic user-generated content alongside clear branding and strong calls to action to build trust and guide users towards conversion. Using interactive formats such as carousel or video pins can further increase engagement, helping your ads connect more effectively with your target audience.

Although all three platforms use high‑quality visuals, Pinterest places a greater emphasis on image and video content. But the most significant difference lies in user intent and how people engage. On Facebook and Instagram, users often scroll through content for entertainment or to stay in touch with their connections. In contrast, Pinterest users are more likely to come looking for inspiration, ideas and concrete solutions. They use it to plan projects, make decisions or find products. Because of this, Pinterest can be especially crucial for advertisers who want to be seen by people already in a planning or purchasing mindset.

Yes, Pinterest is a strong platform for eCommerce businesses due to its high conversion rates compared to other social media platforms. Its visual-driven format makes it ideal for niches like fashion, home decor, and beauty. Users often visit the platform with the intent to search and buy, leading to better engagement and higher average order values.

As an experienced Pinterest advertising agency in Melbourne, our expert team at SearchMax takes a strategic and data-driven approach to reach your target audience. This is accomplished by carefully analysing your ideal customer profile and making use of Pinterest’s advanced targeting options, such as demographics, interests, location, and device type, to ensure your ads connect with the most relevant users. We continuously monitor campaign performance and optimise ad placements to boost engagement and increase traffic to your website.

If your business offers visually appealing products or services such as home decor, fashion, beauty, food, or property development, Pinterest ads could be a good fit. The platform is ideal for brands targeting women, millennials or Gen Z, especially if your audience uses Pinterest for inspiration or shopping ideas. If your goal is to drive long-term traffic, build brand awareness or reach customers early in their buying journey, Pinterest’s visual and search-driven format can deliver substantial value.

There are a few key metrics that you can monitor when evaluating your Pinterest ad performance. CTR (click-through rate) is an essential metric as it shows how often people who see your ad actually click it, giving insight into how engaging your content is. Conversion rate reveals how many of those clicks lead to actions like purchases or sign-ups, indicating how well your ad and landing page work together. It’s also important to monitor CPC (cost per click) to understand how efficiently you’re spending your budget. Together, these metrics provide a clear picture of what’s working and where to optimise.

 Drive More Sales with Our Pinterest Advertising Agency

Drive engagement and sales with innovative Pinterest ads in Melbourne that connect to shopper intent.

Our expert team will help you tap into this intent with ad strategies built to turn inspiration into conversions.