Digital Marketing For RTOs, Colleges & Vocational Training Providers
Increase student enrolments and streamline your student acquisition journey.
Digital Marketing Specialists
in Education
We are one of the leading digital marketing agencies in Australia that drive student enrolments via SEO, SEM, and Social media channels. We work with colleges, RTOs, vocational training providers, industry certification providers, and student recruitment agencies.
Our Bespoke RTO Digital Marketing Services
With years of experience helping tech companies, we deliver digital marketing campaigns that showcase your innovations, attract the right audience, and turn engagement into business-ready opportunities. Our approach combines strategic insight, creative execution, and data-driven optimisation for maximum impact
Digital Strategy
Create a tailored digital strategy that strengthens your organisation’s online presence, raises awareness of your courses, and drives enrolments.
Web Design
Build a visually engaging website that highlights your courses, programs, and key information, making it simple for prospective students to explore and take action.
Local SEO
Improve local search visibility with SEO strategies that help your institution appear in nearby searches and attract potential students.
Google Ads
Run strategic Google Ads to reach people searching for relevant courses or training programs and drive enquiries and enrolments.
Retargeting
Bring back users who showed interest in your courses by showcasing relevant ads to encourage them to complete applications or enquiries.
Post-Click Optimisation
Optimise landing pages to make it easy for prospective students to submit enquiries, request course information, or enrol.
Content Marketing
Share informative and engaging content on courses, industry insights, and success stories to build trust and attract prospective students.
Social Media Advertising
Run targeted social campaigns to raise awareness of your courses, highlight key programs, and engage with prospective students.
Email Marketing
Send personalised emails to prospective or existing students with course updates, events, and program information to encourage applications and enrolments.
Education Providers We Work With
” We couldn’t be happier with choosing SearchMax as our digital marketing agency partner for our Google and Social ads for MCIE. Their expertise in the education sector has resulted in generating high-quality leads. They’ve become a fundamental part of our team and understand exactly what we want to achieve! “
Amy Kauler | Brand & Marketing Manager
Case Studies
Helping an award-winning RTO in Melbourne to attract and maximise student enrolments and streamline their student acquisition journey.
LEADSCONVERSION RATE
Get in touch with us today
For a more comprehensive look at how we can power your growth online!
We offer end-to-end Google ads management to attract and maximise student enrolments for education providers in Australia. As a 2023 Google Premier Partner, we are up-to-date with industry knowledge and play a vital role in diversifying your traditional marketing channels.
Our Google ads certified digital marketing specialists will help you create an effective education marketing strategy to reach new students who are actively searching for education services on Google. We help you reach your prospective candidates with targeted messages to drive website traffic, attract student enrolments, and get more phone enquiries.
Whether it’s Facebook or Instagram, we can help you create a clever education marketing strategy based on your goals. From simple brand awareness campaigns to multi-phase lead generation campaigns, our Facebook Blueprint certified specialists will support you to get the most out of digital marketing throughout the student journey.
While brand awareness ads help you to engage with your local community and reach new student prospects, lead generation ads help you to increase student enrolments.
Attract the right candidates to your website and rank your education services organically on top of search engine results through search engine optimisation (SEO). At SearchMax, we offer fully-managed SEO services for all types of education providers. Our advanced SEO strategies are medium to long term and deliver strong results.
From technical SEO audits to on-page SEO optimisation and 100% non- toxic link building, our SEO approach is an ongoing process with transparent reporting and dedicated campaign managers. We can also help you with a content strategy aligned with the SEO approach.
As an RTO marketing agency, we have a deep understanding of what drives conversions. Creative and compelling artwork is key when promoting your brand and services on digital channels. We have a team of talented designers that can align your brand with defined objectives. While most put emphasis on the pre-click experience we understand post-click experience is equally important in securing conversions. With this in mind, we develop conversion optimised and post-click optimised landing pages with enhanced UX. These post-click optimised landing pages generally drive X3 higher results compared to your main website. Our comprehensive design process also involves optimising and measuring the performance of web and digital artwork we undertake.
Why Use a Digital Marketing Agency toManage Your Education Digital Marketing?
A digital marketing agency can respond to the changing needs of your college or institution and has extensive experience in the industry to achieve your goals and objectives. We at SearchMax are professionally qualified in digital marketing and we will assist you end-to-end to create a solid digital strategy, leaving you to focus on the most important things.
By partnering with a Google Premier Partner agency to manage your digital marketing, not only are you able to drive results through digital campaigns, but you can also feel assured that your campaigns are in safe hands. Through a combination of Google and social media ads, our integrated marketing approach will deliver measurable results aligned with your budget.
Given our expertise and knowledge in education marketing, we are able to stay up-to-date with the latest changes and adapt accordingly. Your digital campaigns will be closely monitored by a designated campaign manager and you will receive frequent updates and reports with actionable recommendations.
Working with a Premier Google Partner has been refreshing. The company has an agile, hands-on approach always looking to align their strategies with customer thinking. This has helped scale budgets up, tap into unchartered markets and resulted in greater profit from our investment into paid advertising.
Phoebe Yu | CEO
We couldn’t be happier with choosing SearchMax as our digital marketing agency partner for our Google and Social ads for MCIE. Their expertise in the education sector has resulted in generating high-quality leads. They’ve become a fundamental part of our team and understand exactly what we want to achieve!
Amy Kauler | Brand & Marketing Manager
SearchMax is a results-driven Digital Marketing Agency – eager to take on any challenge that presents itself. I consider them business partners, and their transparent, honest approach helps us to make better business decisions in the digital marketing space.
Monica Wallace | Marketing Manager
Working with a Premier Google Partner has been refreshing. The company has an agile, hands-on approach always looking to align their strategies with customer thinking. This has helped scale budgets up, tap into unchartered markets and resulted in greater profit from our investment into paid advertising.
Phoebe Yu | CEO
We couldn’t be happier with choosing SearchMax as our digital marketing agency partner for our Google and Social ads for MCIE. Their expertise in the education sector has resulted in generating high-quality leads. They’ve become a fundamental part of our team and understand exactly what we want to achieve!
Amy Kauler | Brand & Marketing Manager
SearchMax is a results-driven Digital Marketing Agency – eager to take on any challenge that presents itself. I consider them business partners, and their transparent, honest approach helps us to make better business decisions in the digital marketing space.
Monica Wallace | Marketing Manager