Geofencing Marketing Agency
We run digital campaigns with a virtual boundary, or a digital ‘fence,’ around a specific location, such as a clinic, competitor, shopping centre, or rural farming suburb. This allows us to target high-intent audiences in defined areas, turning local presence into substantial foot traffic and conversions.
Working with a Premier Google Partner
has been refreshing.
ettitude | Phoebe Yu | CEO
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Our Brand Experience
What is Geofencing Marketing
Geofencing is a powerful location-based advertising strategy that enables reaching prospective customers at the exact moment they are physically present in defined geographic areas, taking mobile marketing to the next level. This allows your brand to engage with customers when they are near your store or exploring competitor locations. But technology is only part of the equation. What separates an effective approach from wasted spend is the strategy behind it, and that’s where our geofencing marketing agency truly stands out. From analysing audience movement patterns and targeting the right locations to layering in demographic signals and connecting it all to a broader paid media approach, our strategic geofencing solutions can help you capture interest and drive more conversions.
Why Choose Us for Location-Based Marketing?
Paid Media Expertise
Drawing on our expertise across paid search, display, programmatic ads, and social media marketing, we design strategic location-based campaigns that integrate geofencing to maximise the impact of your business objectives. We connect your location-based campaigns with your paid search and social activity so that your audiences experience a coordinated brand voice across channels.
Strategic Customised Approach
Having collaborated with clients in various industries over the years, we recognise the impact of tailored campaigns and focus on custom solutions for every client. Backed by a data-driven approach that tracks multiple facets, including foot traffic patterns and high-value locations, we build every campaign from scratch, optimising geofence placement and targeting to ensure the strategy is tailored to your specific market.
Transparent Reporting
At our geofencing marketing agency, you will always know exactly where your budget is going and the outcome it produces. Our reports are clear and comprehensive, detailing key insights, including foot traffic attribution and cost-per-asquisition. We also provide insights into geofence performance metrics, including visit frequency, dwell time, audience overlap, and engagement patterns. This will give you full insight into how each geofence parameter performs and the opportunities available to optimise the campaign.
Data Privacy
Our team of geofencing marketing specialists understands the responsibility that comes with handling location data, and complies with Australia’s Privacy Act 1988 and its ongoing reforms, which propose stricter consent requirements around geo-location tracking. Our targeting is built on anonymised, aggregated movement signals, meaning audiences are identified by behavioural patterns rather than by tracking individuals.
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For a more comprehensive look at how we can power your growth online!
Geo-Powered Advertising Solutions
When it comes to geofencing marketing, we offer omnichannel advertising solutions to leverage its unique dynamic audience targeting to achieve highly precise segmentation without relying on personal data.
Advanced Audience Targeting
Unlike traditional methods that rely on personal data, the platform’s dynamic audience-targeting technology takes a unique approach to understanding where audiences are online and offline, and how they engage with content. This lets us reach the target audience precisely across all devices and channels at scale (cookieless targeting).
Omnichannel Planning & Measurement
The ‘Smart Holdout Groups’ is an innovative technology used for measuring the true impact of campaigns across any media channel. It overcomes the limits of ID-based measurement, helping brands reach their full audience and see performance at every point.
Geo Spatial AI
Blis uses geo-mapping AI to translate the captured census data into accurate insights by postal district. This ensures location-based campaigns are based on precise data for targeting and activation.
Telco Data
Telco data is inherently secure and delivers multiple benefits, from strong privacy protections and deep behavioural insights to optimised media buying and seamless cross-channel integration.
Our Bespoke Geofencing Marketing Services
Geofence Setup & Mapping
Define and draw precise geofences to target specific locations, ensuring your campaigns reach your target customers.
Ad Creative Strategy
Craft location-relevant ad creative that resonates with audiences the moment they enter your geofenced areas.
Foot Traffic & In-Store Promotions
Increase visits to your store or business event by delivering timely offers to nearby prospects.
Mobile & App Advertising
Engage audiences on their mobile devices with location-aware push notifications, in-app ads, and mobile display campaigns.
Retargeting & Conversion Optimisation
Reconnect with people who visited your geofence or nearby locations to increase conversions and repeat visits.
Analytics & Reporting
Track campaign performance in real time and optimise your geofencing strategy with precise location data.
Our Geofencing Marketing Strategy
Business & Market analysis
We start by defining your goals and understanding the industry you operate in.
Location Strategy & Geofencing Setup
Based on the analysis, we strategically map the locations, use geofencing to define precise digital boundaries around them, and configure trigger conditions to capture your target customers.
Campaign Launch
Your ads go live and are served to people the moment they enter a geofenced area.
Retargeting Setup
We use location and movement-based signals to identify and prioritise high-intent audiences within specific geofenced areas for targeted re-engagement.
Continuous Optimisation
We analyse performance data and refine zones, bids, and creative to improve results over time.
Helping an Australian eCommerce brand grow from humble beginnings to a million-dollar international success.
TRANSACTIONSREVENUE
Helping an award-winning RTO in Melbourne to attract and maximise student enrolments and streamline their student acquisition journey.
LEADSCONVERSION RATE
Helping an Australian eCommerce women’s compression garments brand increase revenue in the domestic market, achieve higher brand awareness, and expand to newer markets.
REVENUESHOPPING REVENUE
Refining the online shopping presence for one of Australia’s most loved bedding & homeware brands.
TRANSACTIONSRETURN ON AD SPEND
Case Studies
Helping an Australian eCommerce brand grow from humble beginnings to a million-dollar international success.
TRANSACTIONSREVENUEHelping an award-winning RTO in Melbourne to attract and maximise student enrolments and streamline their student acquisition journey.
LEADSCONVERSION RATEHelping an Australian eCommerce women’s compression garments brand increase revenue in the domestic market, achieve higher brand awareness, and expand to newer markets.
REVENUESHOPPING REVENUE
What is Geofencing and How Does It Work in Practice?
Geofencing works by drawing a precise virtual boundary around a specific geographic area. This boundary can be placed around a single shopfront, a competitor’s store, a shopping centre, a stadium, or any other defined location. When a mobile device enters that boundary, it becomes eligible to receive a targeted ad through a mobile app, website, or programmatic display network.
Using an individual’s physical presence as the targeting signal, the technology draws on a combination of sources, including GPS and radio-frequency identifiers, to provide broad location accuracy. Wi-Fi network detection adds a layer of precision in crowded environments, and Bluetooth beacons can enable hyper-close targeting within venues.
These signals help identify where a device is, the patterns of its past locations, how long it stayed, and the locations it regularly visits. For example, when a customer visits a nearby store or a location within the targeted radius, the beacon technology uses Bluetooth signals to recognise their presence and trigger a location-specific ad or offer.
How Does Geofencing Marketing Drive More Customers?
Smartphones have become a part of everyday life, from how we communicate to how we shop, making mobile marketing an indispensable tool for reaching and engaging customers. As one of the most effective location-based mobile marketing strategies, geofencing offers numerous benefits that enable businesses to target audiences with precision:
Physical proximity
Physical proximity is one of the strongest signals of purchase intent. Unlike a billboard that reaches a passing audience, geofencing marketing lets you connect with potential customers right when they are near your location. This increases the likelihood of your ad driving an immediate action rather than being ignored or remembered for later.
Target Competitor Locations
One of the most integral applications of geofencing marketing is competitor conquesting, which involves placing a boundary around a competitor’s store or showroom. This approach encourages them to consider the product promotions or special deals you offer, giving your brand an edge over your competitors.
Increase Foot Traffic and Offline Conversions
High-intent customers who receive push notifications or SMS offers and updates while in close proximity to your business are more likely to visit or take advantage of your offers. This targeted strategy outperforms broad-based marketing, resulting in a significant boost in foot traffic and higher offline conversion rates.
Capture High-Intent Audiences at Events and Venues
Events, sporting venues, shopping centres, and transport hubs attract large numbers of high-intent customers to defined locations. By monitoring their actual behaviour, geofencing lets you reach this vast pool of interested customers, leading to a stronger engagement and higher ROI (return on investment).
Build Audience Intelligence Over Time
Over time, these campaigns provide valuable insights into key parameters such as customer visit frequency and dwell time. This data can be used to optimise future campaign strategies, including guiding decisions on developing new locations and shaping local offers.
How We Implement Geofencing into Your Marketing Strategy
Location plays a big role in how people make decisions, especially when they’re close to a store or an event. Geofencing taps into this by allowing businesses to reach people based on where they are and where they’ve been. From setting up targeted campaigns to optimising them over time, here’s how we use geofencing to boost your business growth and revenue:
Key Geofencing Marketing Strategies
- Location-Based Offers: We drive immediate foot traffic by implementing proximity-triggered offers, such as discounts for customers approaching your store or time-sensitive promotions.
- Competitor Conquesting: We place precise geofences around competitor locations to attract attention and intercept potential customers who are already in-market.
- High-Traffic Area Targeting: Through geofencing, we target high-traffic locations to build awareness and capture customer interest.
- Behaviour-Based Retargeting: Apart from retargeting based on website visits, we use movement-based signals to build and prioritise high-intent audiences for re-engagement.
- Multi-Location Campaigns: We have extensive experience in handling both independent practices and cluster brands, helping businesses like Urban Smile expand from one clinic location to three in a remarkably short period.
Advanced Geofencing Marketing Strategies
Demographic Layering: We filter your geofenced audience by analysing their demographics, so that your ad budget can be invested in customer profiles that are most likely to engage with your specific offer.
Polygon Geofencing: Following the exact contours of your locations, we create highly precise virtual boundaries (unlike the traditional circle) for better audience targeting.
Cross-Device Targeting: We follow your audience from phone to tablet to desktop, so your message stays consistent no matter where they choose to engage.
CRM and Geofencing Integration: We connect your existing customer data to your geofencing campaigns, so a lapsed customer near your store gets a very different message than a stranger.
Sequential Messaging Funnels: We build ad sequences that change with your audience rather than repeating the same message on a loop.
Lookalike Audiences Based on Location Data: Using movement data from your highest-value customers, we build lookalike audiences to extend your reach without diluting your targeting.
Combining Geofencing with Search, Social, and Display: Geofencing works best when it is integrated with your broader campaign activity. We coordinate geofencing with your paid search and social campaigns to create aligned audience experiences across channels.
Using Bluetooth Beacon Technology: For businesses operating physical venues, Bluetooth beacon technology enables hyper-precise in-venue messaging at a level of granularity that GPS cannot achieve.
Additionally, our geofencing marketing agency works with premium inventory and supply across display, native, audio, online video, connected TV & DOOH.
Working with a Premier Google Partner has been refreshing. The company has an agile, hands-on approach always looking to align their strategies with customer thinking. This has helped scale budgets up, tap into unchartered markets and resulted in greater profit from our investment into paid advertising.
Phoebe Yu | CEO
We couldn’t be happier with choosing SearchMax as our digital marketing agency partner for our Google and Social ads for MCIE. Their expertise in the education sector has resulted in generating high-quality leads. They’ve become a fundamental part of our team and understand exactly what we want to achieve!
Amy Kauler | Brand & Marketing Manager
SearchMax is a results-driven Digital Marketing Agency – eager to take on any challenge that presents itself. I consider them business partners, and their transparent, honest approach helps us to make better business decisions in the digital marketing space.
Monica Wallace | Marketing Manager
Working with a Premier Google Partner has been refreshing. The company has an agile, hands-on approach always looking to align their strategies with customer thinking. This has helped scale budgets up, tap into unchartered markets and resulted in greater profit from our investment into paid advertising.
Phoebe Yu | CEO
We couldn’t be happier with choosing SearchMax as our digital marketing agency partner for our Google and Social ads for MCIE. Their expertise in the education sector has resulted in generating high-quality leads. They’ve become a fundamental part of our team and understand exactly what we want to achieve!
Amy Kauler | Brand & Marketing Manager
SearchMax is a results-driven Digital Marketing Agency – eager to take on any challenge that presents itself. I consider them business partners, and their transparent, honest approach helps us to make better business decisions in the digital marketing space.
Monica Wallace | Marketing Manager
Frequently Asked Questions on Geofencing Marketing
Target the Right Customers with Geofencing Marketing Specialists
Our geofencing campaigns focus on reaching high-intent audiences where they are most likely to convert.
Partner with our marketing experts to boost conversions and maximise your campaign performance.
