Digital Out-of-Home (DOOH) Advertising  Agency

Make your brand the standout choice with customised DOOH marketing campaigns, strategically placed in high-traffic locations.

Working with a Premier Google Partner
has been refreshing.
ettitude | Phoebe Yu | CEO

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Our Brand Experience

Why DOOH Marketing Matters

Not everything on a crowded street gets a second glance. With cars passing by and people going about their day, many moments can slip by. Yet a study overseas shows that a staggering 76% of digital out-of-home (DOOH) ad viewers (roughly three out of four people) ranked it influential enough to prompt action¹. As an innovative media format that brings ads to life on digital screens in public spaces, Australia’s DOOH industry continues to grow, recording an 11.43% increase in net media revenue in 2025¹. With DOOH marketing making a mark in digital outdoor advertising and reshaping how brands connect with their customers, it has become a powerful channel for engagement. 

Work with a Digital Out-of-Home Advertising Agency
That Gets Your Brand Noticed

We bring extensive experience in paid and programmatic media, carrying the ability to manage DOOH campaigns as part of a broader, connected marketing strategy. As a trusted partner for high-impact outdoor digital advertising services, here’s what we bring to the table:

  • Paid Media Expertise

    With a team of performance-driven paid media specialists across diverse channels, we work closely with your team to understand your market and audience, developing targeted campaigns that command customer attention without intruding on their everyday lives.

  • Command of Reach and Frequency

    We handle everything from planning screen selection and uploading to scheduling ads and managing campaign duration, ensuring brand recall while keeping your budget allocated where it will have the most impact.

  • Strategic Location Selection

    We analyse foot traffic data, audience movement patterns, proximity to your locations, and competitive context to strategically plan where your screens sit in the customer journey and identify the placements most likely to reach your target customers.

  • Omnichannel Integration:

    When it comes to brand awareness and recall, DOOH marketing performs well when it is coordinated with other marketing channels. That’s why we combine DOOH with search, social, programmatic display campaigns, and email marketing to create a unified brand narrative across every channel your target customer frequents.

  • Transparent Reporting

     At our DOOH advertising agency, you will receive comprehensive, transparent reports that go beyond impression numbers. We also use this data to continuously improve campaign performance.

  • Privacy-First Targeting

    Our team at SearchMax prioritises privacy, using anonymised, aggregated data to run all our DOOH campaigns.

Get in touch with us today

For a more comprehensive look at how we can power your growth online!

1300 986 744

Our Bespoke DOOH Marketing Services

Since expanding our business in 2015, we’ve helped countless ambitious Australian brands grow their reach through our expertise in paid and programmatic media. At our digital outdoor advertising agency, we take a data-driven, audience-first approach and offer a comprehensive range of DOOH advertising services to position your brand in high-impact locations that capture maximum attention.

  • Programmatic Buying

    Run DOOH campaigns through automated buying that adjusts delivery based on performance and audience patterns.

    TALK TO OUR EXPERTS

  • Targeted Placement & Planning

    Choose locations strategically using audience movement data and traffic insights to improve campaign impact.

    TALK TO OUR EXPERTS

  • Creative Development

    Design ads built for digital screens, using high-impact creative to hold attention in high-traffic locations.

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  • Omnichannel Integration

    Coordinate DOOH with digital channels to keep content aligned across platforms and campaigns.

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DOOH Advertising Formats and Screen Types

Large-Format Digital Billboards

Ranging from wallscapes and highway screens to interactive kiosks and large-scale city centre displays, large-format digital billboards are ideal for brands seeking a consistent presence in high-traffic locations.

Place/Venue-Based Screens

These are designed for contextually specific environments, including gyms, medical waiting rooms, office lobbies, universities, petrol stations, bars, and hospitality venues. They are particularly effective for brands targeting a specific demographic or lifestyle profile.

Retail and Point-Of-Purchase DOOH

These screens are placed inside or adjacent to retail precincts such as shopping centres and supermarkets to reach prospective customers at or near the point of purchase. These also work well for targeting high-traffic point-of-purchase locations, such as convenience stores and pharmacies.

Transit and Travel Advertising

These screens are particularly popular in high-footfall industries like tourism, where they are typically placed across airports, train stations, bus terminals, and ferry wharves and are ideal for reaching targeted audiences during travel and transit.

Office and Elevator B2B DOOH Screens

Typically placed in commercial building lobbies, elevators, meeting rooms, and other communal office spaces, they are effective for B2B campaigns and brands targeting urban working adults in a low-distraction, high-dwell environment.

Street Furniture DOOH

These include bus shelters, tram stops, pedestrian kiosks, and urban panels, all positioned at eye level in high-traffic areas. They are exceptional for directional advertising and offers tied to nearby destinations.

What Makes DOOH Advertising Different from Traditional OOH Advertising?

Built around a fixed asset, such as a poster or static billboard, traditional out-of-home (OOH) advertising involves displaying a single ad for the duration of a booking. While it is beneficial in boosting brand visibility to large audiences, once the ad is up, it cannot be changed without physically replacing it. In contrast, DOOH ads are dynamic and can showcase a loop of advertisements, feature full-motion video, display live data feeds, and incorporate interactive elements, making the content inherently more attention-grabbing and memorable.

With multiple creatives running on a single screen and DOOH inventory increasingly bought programmatically, this offers brands the flexibility to control what runs and when in real time, based on factors such as specific customer profiles, times of day, weather, and location. This makes it a highly effective channel for precisely targeting distinct audience segments. In addition, as a software-driven medium, it eliminates print costs and reduces lead times, paving the path for faster campaign rollouts.

What Makes DOOH Advertising Different from Traditional OOH Advertising?

With people always on the move and attention spans short, brands need to capture attention instantly. DOOH ads are smart digital canvases that meet this demand through data-driven strategies, offering businesses greater reach and multiple benefits that maximise brand impact.

Feature What It Does Benefit to Brands
Motion and Animation Uses video and dynamic visuals for a high impact Captures attention and improves ad recall
Dynamic Scheduling Displays different ads at different times (Day Parting) Keeps ad content relevant throughout the day
Geo-Targeting (Local Appeal) Targets screens based on locations, including proximity to points of interest (POI targeting) and audience movement Reaches the target customers where they are most likely to act
Real-Time Flexibility Updates content instantly based on triggers Enables responsive and context-aware campaigns
Interactivity Integrates QR codes, mobile, or touchscreens Drives engagement and connects to digital channels
Programmatic Buying Automates ad buying with audience targeting Improves efficiency and precision, along with the ability to scale
Fast Campaign Deployment Digital delivery with no physical production Reduces costs and shortens lead times

  • Helping an Australian eCommerce brand grow from humble beginnings to a million-dollar international success.

    TRANSACTIONS
    REVENUE
    VIEW FULL CASE STUDY

  • Helping an award-winning RTO in Melbourne to attract and maximise student enrolments and streamline their student acquisition journey.

    LEADS
    CONVERSION RATE
    VIEW FULL CASE STUDY

  • Helping an Australian eCommerce women’s compression garments brand increase revenue in the domestic market, achieve higher brand awareness, and expand to newer markets.

    REVENUE
    SHOPPING REVENUE
    VIEW FULL CASE STUDY

  • Refining the online shopping presence for one of Australia’s most loved bedding & homeware brands.

    TRANSACTIONS
    RETURN ON AD SPEND
    VIEW FULL CASE STUDY

Case Studies

  • Helping an Australian eCommerce brand grow from humble beginnings to a million-dollar international success.

    TRANSACTIONS
    REVENUE
    VIEW FULL CASE STUDY

  • Helping an award-winning RTO in Melbourne to attract and maximise student enrolments and streamline their student acquisition journey.

    LEADS
    CONVERSION RATE
    VIEW FULL CASE STUDY

  • Helping an Australian eCommerce women’s compression garments brand increase revenue in the domestic market, achieve higher brand awareness, and expand to newer markets.

    REVENUE
    SHOPPING REVENUE
    VIEW FULL CASE STUDY

Strategic DOOH Advertising That Connects You with Your Targeted Customers

From premium screens in transit hubs and shopping centres to programmatic DOOH networks across Australia, we develop targeted campaigns designed to reach people where they naturally move and engage.

As a Google Premier Partner ranked among the top 3% of agencies in Australia and recognised as a Meta Business Partner, we bring strategic audience insights and cross-channel expertise to extend the impact of your DOOH marketing plan, boosting substantial online engagement and conversions.

TALK TO OUR EXPERTS

Working with a Premier Google Partner has been refreshing. The company has an agile, hands-on approach always looking to align their strategies with customer thinking. This has helped scale budgets up, tap into unchartered markets and resulted in greater profit from our investment into paid advertising.


Phoebe Yu | CEO

We couldn’t be happier with choosing SearchMax as our digital marketing agency partner for our Google and Social ads for MCIE. Their expertise in the education sector has resulted in generating high-quality leads. They’ve become a fundamental part of our team and understand exactly what we want to achieve!

Amy Kauler | Brand & Marketing Manager

SearchMax is a results-driven Digital Marketing Agency – eager to take on any challenge that presents itself. I consider them business partners, and their transparent, honest approach helps us to make better business decisions in the digital marketing space.

Monica Wallace | Marketing Manager

  • Working with a Premier Google Partner has been refreshing. The company has an agile, hands-on approach always looking to align their strategies with customer thinking. This has helped scale budgets up, tap into unchartered markets and resulted in greater profit from our investment into paid advertising.


    Phoebe Yu | CEO

  • We couldn’t be happier with choosing SearchMax as our digital marketing agency partner for our Google and Social ads for MCIE. Their expertise in the education sector has resulted in generating high-quality leads. They’ve become a fundamental part of our team and understand exactly what we want to achieve!

    Amy Kauler | Brand & Marketing Manager

  • SearchMax is a results-driven Digital Marketing Agency – eager to take on any challenge that presents itself. I consider them business partners, and their transparent, honest approach helps us to make better business decisions in the digital marketing space.

    Monica Wallace | Marketing Manager

Frequently Asked Questions on Digital Outdoor Advertising Services

Yes. Programmatic OOH is one of the fastest ways to purchase media that combines the targeting power of digital advertising with the real-world reach of billboards and transit screens.

To get started with programmatic digital outdoor advertising, you need access to a Demand Side Platform (DSP), an automated system that allows you to purchase DOOH ads remotely. After that, log in, upload the creative, select the screens and targeting criteria, and you’re all set.

Yes. That’s one of the biggest advantages of programmatic DOOH. If your offer changes, or your creative needs updating, you can swap it out quickly without significant disruption to the campaign.

While DOOH uses digital screens to run paid media campaigns in public spaces, digital signage refers to the underlying technology, including the hardware and software that power and display the content.

While it is possible to track this, it is not without limitations, as tracking depends on users having location services enabled on their devices. At our digital outdoor advertising agency, we monitor the impact of DOOH campaigns using the Blis platform (for geofencing), leveraging mobile location data to measure increases in foot traffic and online purchases following ad exposure. This approach helps us understand how audiences behave across channels like mobile and DOOH, and assess changes in in-store visits and sales within targeted regions.

Here are some of our expert tips to get substantial results:

Unlike traditional OOH, programmatic DOOH gives you real data. You can use it to review what’s working and optimise your campaign as it runs.

Use clear and striking visuals with short and engaging ad content.
Customise your creative to match the tone of your message to the target audience.
Use retargeting to re-engage with your prospective customers.

While the campaign budget can vary based on factors such as location, audience size, duration, and screen type, these campaigns, on average, can range from around $1,000 to $30,000+ per month, with premium locations costing significantly more.

Capture Attention with a Strategic DOOH Advertising Approach

Our DOOH marketing strategies are built to connect with people as they move through key locations.

Work with us to build a strong digital presence and make your brand the go-to choice for your offerings.