Jim’s Energy
Helping a professional solar installation business, part of Australia’s leading franchising network, Jim’s Group, capture qualified quote enquiries through a targeted strategy while boosting conversion efficiency.
↑5X
MORE LEADS WITHIN 1.5 YEARS
7%
AVG. CONVERSION RATE IN GOOGLE ADS
↓13%
DECREASE IN AVG. CPC WITHIN THE 1st YEAR
↓35%
DECREASE IN AVG. CPL WITHIN THE 1st YEAR
Background
Operating within a massive franchising network of over 5,500 franchisees across 50+ divisions, Jim’s Energy provides professional solar installation services with the best value solar deals across the country. Comprising a dedicated team of solar experts, the company offers a comprehensive range of solar energy solutions from commercial solar battery and solar panel installations to solar energy system servicing for homes and businesses.
The Challenge
Jim’s Energy aimed to drive brand growth through a scalable Google Ads lead-generation framework. Operating in a highly competitive market, the main challenge was to generate qualified quote enquiries and phone leads, while managing rising lead costs and inconsistent traffic quality. Another underlying challenge was boosting conversion rates, as the website was not optimised for paid traffic. This limited the conversion potential from high-intent prospects.
Our Approach
With a number of goals to meet, from increasing qualified solar enquiries and phone leads to reducing CPC while scaling volume, our experienced digital marketing team at SearchMax implemented a fully integrated strategy comprising a scalable Google Ads lead generation framework. Backed by over a decade of industry experience, our data-driven strategy focused primarily on sustainable lead generation and brand visibility, ensuring they achieved a substantial return on investment (ROI) across multiple digital channels.
- Meticulously-Designed Landing Pages
Apart from optimising their website, our digital marketing team created tailored landing pages with time-sensitive solar offers that highlighted benefits and guided customers towards taking the next step. This strategic approach significantly boosted paid traffic and conversions. - Strong and Benefit-Driven Content
We developed clearly detailed, benefit-driven headlines and copy that addressed customer pain points, such as high electricity bills, helping position Jim’s Energy as a trusted choice. To support this, our team also implemented proven conversion strategies with strong calls to action, while aligning the landing pages with current marketing trends and consumer behaviour. - Dedicated Conversion Tracking System
Our energy and utilities marketing team established a dedicated tracking setup for quote requests and phone calls to assess and optimise campaign performance against actual lead generation. - Optimised Campaign Structure and Bidding
Our expert digital marketing specialists ran strategic Google Search campaigns targeting high-intent solar keywords and trends, while also maintaining competitive cost per clicks (CPCs) and allocating budget based on performance signals. - Integrated Creative and Message Consistency
To boost quality scores and the post-click experience, we aligned creative and messaging to better match search intent.
Results
Since partnering with SearchMax, Jim’s Energy has achieved remarkable results, strengthening the brand’s position in the energy sector:
Reach and Traffic Growth
Impressions increased by 607%
Clicks increased by 251%
Lead Growth and Conversion Efficiency
Qualified leads grew 5X within just 1 ½ years
Conversion rate from targeted Google Ads improved to almost 7%
Cost Improvements
Average CPC reduced by 13%
Cost per conversion reduced by 35%
A stronger social media presence that boosted brand awareness and cultivated trust within the local community.
Leveraging extensive experience in data-driven, conversion-focused advertising to target the right audience segments, our energy digital marketing agency paved the path for Jim’s Energy to expand brand reach and generate significant qualified leads while driving scalable growth.
