Qwest TV Appoints SearchMax As Digital Marketing Agency
Co-founded and curated by Quincy Jones, Qwest TV is the first-ever video streaming service dedicated to Jazz, Soul, Funk, and World Music. With more than a thousand music-related experiences on offer, it is being described by users as the Netflix of good music.
Due to Quincy Jones’ many connections in the music industry, users are given unlimited access to a library full of Concerts, Documentaries, Archived Footage, Interviews, and other special content in HD on any device. Qwest TV has also launched three linear channels (Mix, Classical, Jazz & Beyond) which provide free curated music content 24/7 to their users all over the world.
Mariana Raltcheva – Head of Marketing
SearchMax was honoured to promote the perks of a Qwest subscription, which included an exclusive concert performed by Ibrahim Maalouf before his album premiere in early November this year. A strategic mix of Google, YouTube, Facebook and Instagram were used to generate awareness around Ibrahim Maalouf’s unique YouTube Premiere. Paid campaigns generated an impressive volume of subscribers and the premiere was enjoyed by a worldwide audience of Jazz lovers.
Hemi Herath, Performance Director, SearchMax said the business was delighted to welcome Qwest TV into the fold: “From the moment, we met Mariana and the team, we knew we would be able to create a wonderful partnership. We’re thrilled to be working with a global brand curated by a world-renowned artist, Quincy Jones. We look forward to working closely with the Qwest TV team.
The video streaming service strives to be the world’s home for jazz, soul, funk, classical, Hip Hop, Dj’s and world music, and the team at SearchMax are working on building brand awareness for Qwest beyond their already established markets in Japan, USA, and France.