Google Ads Agency Melbourne

As a Premier Google Partner, we help you run effective Google ad campaigns to reach your business goals. Whether you want to generate high quality leads or better ROAS or scale up – We can help.

Google
Search ads

Working with a Google ads agency in Melbourne ensures you’ll be seen by your ideal audience during intent-rich moments.

Google
Shopping ads

Promote your products online and through local inventory to shoppers looking for similar items.

YouTube
Ads

Reach potential customers during their personal prime time, watching or searching their favourite YouTube videos.

Display
Advertising

Scale up your digital activities with a broader audience by having your brand show up on relevant websites and apps that your target audience engages with.

Remarketing
Ads

Connect with high intent potential customers who have previously visited your website. From a gentle reminder to complete a purchase or stay top of the mind during opening shaping moments.

google-partner

Work with a Google Premier Partner that has demonstrated Google Ads skills and expertise on a higher level than a basic Google Partner. Only 3% of advertisers are granted a Premier partner status.

Stay ahead of competitors by working with the experts in Google Ads Management Melbourne

Google paid ad campaigns are one of the most cost-effective ways to get in front of prospective clients when they’re searching for businesses like yours. With more than a decade of experience servicing Australian and New Zealand companies, SearchMax can help you enhance your Google ads campaign performance.

Our team understands every part of the Google Ads management process. From researching keywords and analysing competitors, to campaign and ad copy creation, to making sure that the design and development of landing pages really stand out, our Google ads agency in Melbourne covers it all.

The SearchMax team are experts in the various ways you can advertise through Google, whether it’s shopping ads, YouTube ads, display ads, or remarketing ads; you know you are in safe and experienced hands when working with us. By choosing to work with our team on your digital marketing strategy; your advertisements, no matter what form they come in, will be glistening with quality that can’t be ignored by consumers.

By closely monitoring the campaign progress on a daily and weekly basis, we provide detailed and transparent reports to you so you are always in the loop. This way you know and understand exactly where your hard-earned money is being spent, and what results you are getting for your investment.

Working with a Google Ads agency in Melbourne will be the best decision you make for your business. We will become your strongest asset by helping you convert clicks into paying customers. PPC is an important tool for all businesses, no matter what their size, so that customers can find you over your competitors. Investing your time and effort into Google Ads Management will get you a better return on investment and will eventually save your business money in the long run as you watch the traffic flood into your website.

Work with a certified Google Premier Partner

Understanding that digital marketing is not a one size fits all business, we offer tailor-made solutions to our clients depending on their requirements and company goals. We work with companies of all shapes and sizes, from a number of industries and backgrounds. So far we have worked with companies from industries such as; education, healthcare, real estate, and more!

Experienced in Google Ads Management in Melbourne, we help your business stand out to potential customers the second they start searching for products or services similar to yours. Our expert team uses cutting edge technology and industry know-how to create one of a kind ad campaigns that get results for you.

But don’t just take our word for it, as Google Premier Partners we are recognised by Google as one of the top agencies in digital marketing in Australia. Only a small number of Google’s partner agencies qualify as Google Premier Partners and we make sure to keep up this standard as the experts in Google Ads Management in Melbourne.

There’s an art to Google ads campaigns and working with someone who not only understands this but knows how to make it work in their client’s favour will greatly benefit your business. Our team experienced in Google ads management in Melbourne will help you save time and energy while getting you the high-quality results you deserve.

Why Work With a Google Ads Agency in Melbourne?

By working with a Google ads agency in Melbourne you know that you are working with the best in the business on your campaign. Google ads agencies stay up to date with the latest in PPC news, can answer any questions you might have about Google ads, and most importantly, will bring your company the best results. 

Will Google Ads Work For My Brand?

Google ads is an affordable and effective way to boost your brand, no matter what industry you are in. Grow leads and sales, reach ideal customers, and deliver strong return on investment for your business by choosing to use Google Ads for your next campaign. 

How We Are Different From Other Google Ad Agencies?

SearchMax is a qualified Google ads agency in Melbourne that has over 10 years of experience in the digital marketing industry. As a Google Premier Partner we have the training and tools at hand to get your brand’s digital marketing strategy to the next level. We are transparent about our process, keeping you up to date with exactly how we are steering your company towards results that count.

What is SEM and How Does It Work?

SEM is an acronym for ‘Search Engine Marketing’ and is a strategy many companies in a number of different industries use as a practice of marketing their website through optimising and paid advertising to rank higher on search engine results pages (SERP). 

However, over time the popular usage of SEM and SEO terms are often used interchangeably and it is important to understand that they are different. 

While SEO will mainly focus on increasing the number of website visitors and ranking higher in search results, SEM is an umbrella term where a marketer optimises and advertises its website to rank higher in search results. Therefore, SEM includes SEO and other paid marketing tactics.

Is Paid Search the Same as SEM?

Paid search mainly refers to pay-per-click (PPC) and it is a major aspect of SEM. While they are connected, the two strategies are different. SEM is a much broader strategy compared to PPC and includes paid advertising as well as search engine optimisation tactics. 

Paid search becomes a major component of SEM as it refers to bidding for certain keywords. Keywords that your target audience is already searching for are chosen so your ads are appearing at the top of their search results. This approach to your digital marketing strategy leads to higher click-through-rates and consistent traffic to your website.

Do Google Ads Work?

If you are willing to put the time, effort, (and money) into using Google Ads you will see why thousands of businesses highly praise using it to help grow their brand and reach their digital marketing goals. Google Ads delivers noticeable ROI for its users and can assist in targeting the right audience while driving conversions quickly by showing ads globally or in your local area. So yes, Google Ads definitely does work, how effectively it works is up to you or a digital marketing agency you work with to manipulate it to get the best outcomes for your business.

How Much Does It Cost to Do Google Ads?

The simple answer is, it depends. There’s no clear cut on way to price Google ads due to several variables. The cost to do Google ads may vary depending on your industry, customer lifecycle, and current trends such as COVID-19. 

For example, the services industry will generally have expensive costs per click (CPC) due to its competitive nature. Google ads is also based on an action system where high quality ads will have lower costs and better ad placements. The average cost per click may also vary on Google search and display networks. However, you have the full control over your budget and you’ll never pay more than the monthly cap you set.

How Successful Are Google Ads?

Allowing brands to advertise to millions of people around the world, Google Ads is a highly successful tool for businesses of any shape or size to add to their digital marketing strategy. Google Ads is scalable and has a number of features that work in favour of your digital marketing campaign. It also gives you tons of options to personalise your campaigns and ads to suit your needs and allows you to easily target the specific audience you wish to reach. All of these features and more help Google Ads be the key to success with your digital marketing campaign.

Which is Better Google Ads Or Bing Ads?

Both Google ads and Bing ads both have pros and cons to them and it’s best to understand which would better work for your business goals before committing to just one. While Google Ads could be seen as the obvious choice with its higher volume of searches, Bing shouldn’t be overlooked as it has millions of users annually for you to advertise to. With less bidding competition, and a usually lower cost-per-click, using Bing Ads in your digital marketing campaigns can help you to expand the reach of your brand into new territories and to potential customers that may have missed you otherwise. 

Get ahead of your competitors

Google ads boosts traffic, clicks, conversions, and brand awareness- so why wouldn’t you get on board and see how working the experts in Google ads management in Melbourne can get results! Get in touch with us today, for a more comprehensive look at how we can boost your business to infinity and beyond.

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