Leading Google Ads Management Agency in Melbourne

For 9 consecutive years, we have ranked among Australia’s top 3% of Google agencies and earned the trust of 800+ brands, making our certified experts the team you want on your side before your competitors get ahead.

Working with a Premier Google Partner
has been refreshing.
ettitude | Phoebe Yu | CEO

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Our Google Ads Brand Experience

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#1 Experts in Google Ads Management

Google paid ad campaigns are one of the most cost-effective ways to reach prospective clients when they’re searching for businesses like yours. As a Google Premier Partner, our Google Ads-Certified specialists manage every part of the process. From researching keywords and analysing competitors to creating campaigns and ad copy to ensuring the design and development of landing pages really stand out, our strategic Google Ads agency in Melbourne covers it all. But what sets us apart is our transparent approach and proven track record. When you work with SearchMax, you are choosing a top-notch team that knows how to turn strategy into growth.

Brands We’ve Helped Scale & Grow

Searoad Ferries Case Study

↑ 174%

Website Traffic

↑ 109%

Reach

How SearchMax made Searoad Ferries the #1 choice for coastal travellers through strategic paid media, driving increased bookings & passenger growth.

Read Case Study
Massey

MASSEY FERGUSON

Building demand & driving qualified leads via targeted paid campaigns.

+64%

Ad Visibility

+15%

Website Traffic

SRC

SRC

Scaling revenue through data-driven campaign optimisation.

5x

ROAS

+10%

Ad Visibility

Grove Medical

MUMILK

Driving stronger returns through performance-led paid campaigns.

+5.7x

ROAS

+42%

Website Revenue

Our Bespoke Google Ads Services

With over 10 years of experience, we know exactly which mistakes are quietly costing other businesses money. Our Google Ads-Certified specialists go beyond standard playbooks, combining sharp analytical thinking with the right strategies to turn that budget into stronger leads and sales instead. From cutting wasted ad spend to boosting campaign performance, we offer a range of services tailored to whatever stage your business is at.

Google Search Ads

Put your business in front of high-intent customers when they are searching for products/services you offer, with targeted keywords and conversion-focused campaigns.

Talk to Our Experts

Google Shopping Ads

Make your products stand out online to shoppers with optimised feeds, smart bidding, and Performance Max campaigns designed to drive profitable sales.

Talk to Our Experts

Performance Max (PMax) Campaigns

Expand your reach across Google’s channels with a single campaign, using AI-powered optimisation to maximise conversions and boost your results.

Talk to Our Experts

YouTube & Demand Gen Ads

Build awareness and demand with engaging ads across YouTube (including Shorts and Discover), Gmail, Maps, and the Google Display Network.

Talk to Our Experts

Display Advertising

Scale up your digital activities with a broader audience by having your brand show up on relevant websites and apps that your target audience engages with.

Talk to Our Experts

Remarketing Ads

Re-engage those who have already visited your site with relevant ads and dynamic remarketing (including abandoned carts) that nudge them toward conversion.

Talk to Our Experts

Merchant Center & Feed Optimisation

Keep your product data accurate and complete with Merchant Center and feed optimisation designed to improve product visibility and Shopping performance.

Talk to Our Experts

Google Ads Conversion Tracking

Improve your ad performance with reliable first-party data across online and offline conversions, using Enhanced Conversions to optimise campaigns.

Talk to Our Experts

Work with One of the Top 3% Google Ads Agencies in Australia

SearchMax has earned the Google Premier Partner status for 9 consecutive years, placing us among the top 3% of Google Partners in Australia. 

As a leading Google Ads Management Agency in Melbourne and a member of the Google Partner Program, we have partnered with both small-to-medium and enterprise brands across Australia. From agriculture and healthcare to tradies and eCommerce, among other sectors, we create custom solutions tailored to your unique needs and business goals. 

As a Google Premier Partner, we have access to exclusive resources and premium support from Google, as well as advanced tools and insights to optimise our strategies and improve outcomes. This gives our clients an added advantage in managing and growing their Google Ads campaigns. 

When you partner with us, you gain a team with deep, hands-on experience across every part of the platform. Your PPC campaign is managed entirely by our senior specialists, in-house, with no outsourcing at any stage. We stay ahead of the latest PPC trends and are always on hand to answer your questions, so you get dedicated support from day one.

Work with a Certified Google Premier Partner Agency

Get In Touch With Us Now

Connect with us to discover how our Google Ads expertise can transform your online presence into a growth powerhouse!

1300 986 744

Meet Our Performance  Director – Google Ads

Hemi Herath

Co-Founder & Performance Director of SearchMax

Our Performance Director, Hemi Herath, has built her career by being willing to question the conventional path and pursue opportunities of her own. Originally from Sri Lanka, she moved to Australia 20 years ago and transitioned from IT into marketing, developing her expertise in an industry that would eventually lead her to entrepreneurship. 

Hemi brings more than 15 years of agency experience, with postgraduate marketing qualifications from both the UK and Australia. She specialises in eCommerce, health, agriculture and education, and has worked with some of Australia’s leading brands.

Under her leadership, SearchMax has grown into one of the top 3% of Google agencies in Australia and has held that standing for eight consecutive years. Today, we are proud to operate across three countries, providing digital marketing solutions throughout the APAC region.

  • Working with a Premier Google Partner has been refreshing. The company has an agile, hands-on approach always looking to align their strategies with customer thinking. This has helped scale budgets up, tap into unchartered markets and resulted in greater profit from our investment into paid advertising.


    Phoebe Yu | CEO

  • We couldn’t be happier with choosing SearchMax as our digital marketing agency partner for our Google and Social ads for MCIE. Their expertise in the education sector has resulted in generating high-quality leads. They’ve become a fundamental part of our team and understand exactly what we want to achieve!

    Amy Kauler | Brand & Marketing Manager

  • SearchMax is a results-driven Digital Marketing Agency – eager to take on any challenge that presents itself. I consider them business partners, and their transparent, honest approach helps us to make better business decisions in the digital marketing space.

    Monica Wallace | Marketing Manager

Working with a Premier Google Partner has been refreshing. The company has an agile, hands-on approach always looking to align their strategies with customer thinking. This has helped scale budgets up, tap into unchartered markets and resulted in greater profit from our investment into paid advertising.


Phoebe Yu | CEO

We couldn’t be happier with choosing SearchMax as our digital marketing agency partner for our Google and Social ads for MCIE. Their expertise in the education sector has resulted in generating high-quality leads. They’ve become a fundamental part of our team and understand exactly what we want to achieve!

Amy Kauler | Brand & Marketing Manager

SearchMax is a results-driven Digital Marketing Agency – eager to take on any challenge that presents itself. I consider them business partners, and their transparent, honest approach helps us to make better business decisions in the digital marketing space.

Monica Wallace | Marketing Manager

Google Ads, Australia-wide

Google Ads Agency Perth
Google Ads Agency in Brisbane
Google Ads Agency Sydney
Google Ads Agency in Newcastle
Google Ads Agency on the Sunshine Coast
Google Ads Agency on the Gold Coast
Google Ads Agency in Adelaide

Google Ads, Australia-wide

Google Ads Agency Perth
Google Ads Agency Sydney
Google Ads Agency
in Brisbane
Google Ads Agency in Newcastle
Google Ads Agency on the Sunshine Coast
Google Ads Agency on the Gold Coast
Google Ads Agency in Adelaide

Frequently Asked Questions on Google Ads in Melbourne

PPC can drive customers quickly, but it’s also one of the easiest places to waste money. Every click costs you, whether or not it turns into a sale. Poor keyword choices, missing negative keywords, weak targeting and ineffective landing pages can drain your budget without delivering sales. 

It’s common for businesses to spend thousands before realising their campaigns were never set up to convert. An experienced PPC partner helps prevent this by structuring campaigns effectively and tracking conversions accurately. A Melbourne-based team also brings local market knowledge, helping reduce wasted spend and improve ROI.

There’s no flat rate for Google Ads management, as costs depend on your industry, competition, campaign complexity and goals. Our management fees start from $1,200 + GST per month, with your advertising budget paid separately to Google.

The management fee covers campaign setup, keyword research, ad copywriting, conversion tracking, bid management, ongoing optimisation and reporting. In competitive industries such as legal, trades, finance and healthcare, expert management helps minimise wasted spend.

We will assess your business, competitors and goals to recommend a realistic budget and management plan, with clear expectations around costs and results.

While Google does not enforce a hard minimum monthly ad spend, we generally recommend a minimum of $1,000 per month in ad spend. The right budget will depend on factors such as your industry, cost per click, conversion rates, and bidding strategy, and may need to be adjusted to generate sufficient conversion data for effective optimisation.

Google Ads can be highly effective and help brands reach millions of people around the world, or narrow in on customers in a specific suburb. Much of the effectiveness comes from intent. Your ads show to people who are already searching for what you offer, at the moment they’re ready to act. Once a campaign is live, your business can appear at the top of search results almost straight away. 

Google Ads are also highly measurable. You can track clicks, calls, enquiries and sales, see which keywords and ads are driving results, and adjust your spend based on what’s actually working. With the right strategy, Google Ads can be one of the most cost-effective ways to grow your business.

For most businesses, Google Ads is the stronger starting point due to its larger search audience and broader reach. But Bing Ads shouldn’t be overlooked, as it reaches millions of users annually. With less bidding competition and usually lower cost-per-click, Bing Ads can help you expand your brand’s reach into new territories and reach potential customers who may have missed you otherwise. The right choice will ultimately depend on your industry and goals.

Google Ads can start driving traffic shortly after launch, but consistent results take time as campaigns gather data and are optimised. Most campaigns need several weeks of learning and refinement, depending on conversion volume, competition, budget and sales cycle.

In the first few weeks, we analyse search terms, reduce wasted spend, test ad copy and refine bids to improve performance. Results may come within days for businesses with short sales cycles, while B2B services and high-value purchases often take longer to deliver a full return. 

We set clear expectations from the start and report regularly on performance, helping you understand how your campaigns are improving and where your budget is going.

At our Google Ads (formerly AdWords) agency in Melbourne, we structure asset groups around your products or services, use first-party audience signals and accurate conversion tracking, and refine campaigns using performance data to improve results.

However, Performance Max may not be right for every business. It relies on Google’s automation and needs sufficient conversion data to perform well. Businesses with smaller budgets or low conversion volumes may struggle, while limited visibility and control can make it harder to understand where ads appear and which searches trigger them.

Lead quality can also suffer if campaigns optimise for form fills rather than actual customers. Strong creative assets and, for eCommerce, a well-maintained product feed are essential.

We assess your goals, budget and data before recommending Performance Max, standard Search campaigns or a combination of both to deliver the best results.

Google Partner status recognises companies that meet Google’s performance, spend, and certification requirements. Premier Partner status is reserved for the top 3% of participating companies in Australia, based on factors including client growth, retention, product diversification, and Google Ads spend.

No. While our Google Ads services in Melbourne are provided under a formal agreement, we do not require long-term lock-in contracts. This gives you the flexibility to end the engagement in line with the agreed notice period.

Partner with a Leading Google Ads Management Agency in Melbourne

At SearchMax, our PPC campaign management team dig deep into your existing strategy to identify what’s holding you back and what can push you forward. With our strategic approach and expertise, we have helped well-known brands across Australia turn missed opportunities into greater returns.

Ready to join the 800+ businesses that trust us to unlock their full potential? Let’s work together to create performance-focused Google Ads campaigns that drive long-term growth.

SearchMax is an independent digital agency providing third-party Google Ads services and is not affiliated with or endorsed by Google.