Digital Marketing Specialists
in Healthcare
SearchMax is a digital marketing agency that specialises in medical centre and General Practitioner marketing in Australia. We work with GP owners to help them increase their visibility in the local market and improve new patient bookings. Connect patients to your practice with a multi-channel healthcare digital marketing approach including SEO, SEM and Social.
Brand Experience
Brand Experience
Enhance Your New Patient
Bookings with Google Ads
As a 2023 Google Premier Partner, we provide data-driven Google ads management for medical centres and general practitioners to increase new patient bookings, promote new healthcare services and retain your existing patients. Our healthcare PPC specialists will create powerful and effective Google search ad campaigns to stand out from the local area competition.
Helps you to capture the “I’m-ready-to-book” moments by picking the most common and right keywords searched by potential patients.
Build a clever strategy to be seen on Google during intent rich moments.
Optimise campaigns with data-driven insights such as peak hours, demographics and behavioural patterns of certain age cohorts.
Case Studies
A performance-driven paid search advertising strategy for a medical group with multiple clinics.
PATIENT BOOKINGS
21%
Rejuvenating paid search outcomes for a cosmetic treatment company with multiple clinics.
COST PER BOOKING
75%
Seeing PPC growth for an allied healthcare provider with over 30 clinic locations.
PAID WEB TRAFFIC
93%
Effective Local Area Marketing
for GP Practices
Local area marketing is a powerful way to reach out to your local patients within a certain radius of the medical centre. Our GP marketing specialists will show the ads on Google within this defined radius to increase new patient bookings. Not only does this effective marketing strategy target specific audiences in the local area but it also involves picking the most common keywords searched by potential patients. With local area marketing for your GP practice, you’ll increase the chances of patients clicking on your ads and won’t squander your ad budget on wasted clicks.
Effective Local Area Marketing
for GP Practices
Local area marketing is a powerful way to reach out to your local patients within a certain radius of the medical centre. Our GP marketing specialists will show the ads on Google within this defined radius to increase new patient bookings. Not only does this effective marketing strategy target specific audiences in the local area but it also involves picking the most common keywords searched by potential patients. With local area marketing for your GP practice, you’ll increase the chances of patients clicking on your ads and won’t squander your ad budget on wasted clicks.
Improve Your Medical
Practice’s Local Ranking
on Google with SEO
Search Engine Optimisation is vital to a growing business. As a medium to long-term strategy, SEO can help to bring your medical practice to the top of the organic search results in your local area. At SearchMax, our healthcare SEO strategies include technical SEO audits, on-page SEO optimisation, and 100% non-toxic link building. Our SEO specialists use an ethical “white-hat” approach to increase organic rankings on search engines, ensuring long-term results that are driving the right traffic to your website. You can be assured that your practice is visible to potential new patients.
Boost Medical Practice Brand
Awareness with Social Media
Advertising
We can help you decide when to best use social media to boost awareness of your practice within the community. Whether it’s Facebook, LinkedIn or Instagram, we are experienced in all platforms to increase brand awareness. From introducing new general practitioners to promoting new healthcare services, boosting brand awareness is an ideal strategy for any medical practice. We personalise ad messaging for different target audiences and do A/B testing of various ad types on Facebook in order to deliver the best results. This way, you can be sure that the people most relevant to your services are seeing your ads.
Boost Medical Practice Brand
Awareness with Social Media
Advertising
We can help you decide when to best use social media to boost awareness of your practice within the community. Whether it’s Facebook, LinkedIn or Instagram, we are experienced in all platforms to increase brand awareness. From introducing new general practitioners to promoting new healthcare services, boosting brand awareness is an ideal strategy for any medical practice. We personalise ad messaging for different target audiences and do A/B testing of various ad types on Facebook in order to deliver the best results. This way, you can be sure that the people most relevant to your services are seeing your ads.
Need Web & Digital
Artwork to Promote
Your Practice Online?
Having attractive and eye-catching creatives are key to drawing in potential patients. Our team of talented designers can help to create engaging artwork and post-click optimised landing pages to generate new patient bookings. We also help you to design attractive new service pages for your website and create and maintain blogs for your medical practice.
Need Web & Digital
Artwork to Promote
Your Practice Online?
Having attractive and eye-catching creatives are key to drawing in potential patients. Our team of talented designers can help to create engaging artwork and post-click optimised landing pages to generate new patient bookings. We also help you to design attractive new service pages for your website and create and maintain blogs for your medical practice.
Got a Growing Practice
& Need New GPs to
Meet the Demand?
Talented and capable General Practitioners could be hard to attract to your practice. We can help you find the right GPs for your medical practice with tailored recruitment ad campaigns across Google, Social Media, or recruitment sites such as SEEK. Our paid ad specialists will manage your campaigns end-to-end and keep you updated with results frequently.
Got a Growing Practice
& Need New GPs to
Meet the Demand?
Talented and capable General Practitioners could be hard to attract to your practice. We can help you find the right GPs for your medical practice with tailored recruitment ad campaigns across Google, Social Media, or recruitment sites such as SEEK. Our paid ad specialists will manage your campaigns end-to-end and keep you updated with results frequently.
Why Use an Agency to Manage
Your GP Digital Marketing?
Digital Marketing presence has become increasingly important in running any medical practice. By using a Google Premier Partner agency to manage your digital marketing, not only are you able to deploy marketing strategies immediately, but you also free up space from day-to-day operations, leaving you with more time for things that require your attention.
We at SearchMax are professionally qualified in digital marketing and understand the complex needs of your medical practice and the rules and regulations related to AHPRA guidelines. Our experience as medical centre and GP marketing specialists means that we can effectively integrate platforms such as HealthEngine, Nookal, Cliniko, and AutoMed into your campaigns. This way, we can also easily set up conversion tracking and troubleshoot to make sure everything runs smoothly end-to-end.
As a Google Premier Partner, we are also able to help medical centres and GP owners to whitelist their brands for COVID vaccinations. We understand the rules and regulations surrounding the advertisement of such services, and thus can guide you in how to best promote what your practice has to offer while complying with the restrictions in place.
Improve Your Results
Using Practice
Management Systems
We specialise in working with practice management systems like HealthEngine, Nookal, Cliniko and AutoMed to understand which clicks lead to bookings. We understand the ins and outs of the healthcare industry and use this knowledge to drive exceptional outcomes for your clinic 24/7 through practice management systems. Our healthcare digital marketing experts know how to create campaign transparency by integrating these online booking systems with digital campaigns. This allows you to know exactly how many new patients came in via the marketing channels.
Improve Your Results
Using Practice
Management Systems
We specialise in working with practice management systems like HealthEngine, Nookal, Cliniko and AutoMed to understand which clicks lead to bookings. We understand the ins and outs of the healthcare industry and use this knowledge to drive exceptional outcomes for your clinic 24/7 through practice management systems. Our healthcare digital marketing experts know how to create campaign transparency by integrating these online booking systems with digital campaigns. This allows you to know exactly how many new patients came in via the marketing channels.
AHPRA Guidelines
As Digital Marketing specialists in the healthcare industry, we create digital campaigns that are fully compliant with AHPRA guidelines. We make sure all of the landing pages, ad copy and creatives follow the AHPRA guidelines and are in line with the national law. Our knowledge and experience in the industry will help you to advertise your medical practice ethically and avoid any false or misleading information. During the initial stages, our PPC specialists will audit your current website to make sure critical information such as “before and after shots, pricing and any specific keywords such as specialists” are avoided or appropriate terms and conditions are mentioned on the website. Our campaign creation provides full transparency and goes through an approval process to make sure everything is in line with the AHPRA guidelines.
FAQ’s
What is medical GP local area marketing?
GP local area marketing is a strategy that targets potential clients within a certain radius of a practice’s physical location. It is especially important for locally based services whose primary mode of service requires in-person interactions. By using carefully chosen localised keywords and deploying SEO strategies, a medical GP can more effectively reach out to new patients seeking out services in their area.
Common keywords searched by potential patients looking for a GP
Most patients consider location as a priority when searching for a GP. Common searches include: “Doctor near me”, “GP near me”, “GP open now”, “GP & suburb name” (eg: gp near Malvern).
Why should GP owners consider Google paid ads?
A large number of potential patients use Google to search for a GP. Google paid ads allows you to target your ads towards people searching within a certain location and puts your medical practice right at the top of their results page. Making your ads more visible ensures that your marketing budget is being used effectively, and using Google paid ads in tandem with the right strategy can increase patient bookings as well as new patient acquisitions dramatically.
When should a GP Practice run social media ads?
Social media ads are an ideal way to increase brand awareness for newer medical practices, but are also useful for introducing new services. Running advertisements on social media platforms can also help established medical centres introduce the local community to their new general practitioners. This helps to not only keep the patient list growing, but also encourage repeat bookings. Social media ads are a great way to direct people towards your website where they can access more details on what you have to offer, which will, in turn, increase your website traffic encouraging them to take useful actions. Our Facebook Blueprint certified specialists will help you to create an effective social media marketing strategy that will help to drive engagement within your local area and surrounding suburbs.
FAQ’s
What is medical GP local area marketing?
GP local area marketing is a strategy that targets potential clients within a certain radius of a practice’s physical location. It is especially important for locally based services whose primary mode of service requires in-person interactions. By using carefully chosen localised keywords and deploying SEO strategies, a medical GP can more effectively reach out to new patients seeking out services in their area.
Common keywords searched by potential patients looking for a GP
Most patients consider location as a priority when searching for a GP. Common searches include: “Doctor near me”, “GP near me”, “GP open now”, “GP & suburb name” (eg: gp near Malvern).
Why should GP owners consider Google paid ads?
A large number of potential patients use Google to search for a GP. Google paid ads allows you to target your ads towards people searching within a certain location and puts your medical practice right at the top of their results page. Making your ads more visible ensures that your marketing budget is being used effectively, and using Google paid ads in tandem with the right strategy can increase patient bookings as well as new patient acquisitions dramatically.
When should a GP Practice run social media ads?
Social media ads are an ideal way to increase brand awareness for newer medical practices, but are also useful for introducing new services. Running advertisements on social media platforms can also help established medical centres introduce the local community to their new general practitioners. This helps to not only keep the patient list growing, but also encourage repeat bookings. Social media ads are a great way to direct people towards your website where they can access more details on what you have to offer, which will, in turn, increase your website traffic encouraging them to take useful actions. Our Facebook Blueprint certified specialists will help you to create an effective social media marketing strategy that will help to drive engagement within your local area and surrounding suburbs.
